Jennifer Havice talks about how to do customer research, how writing a book has changed her business, the #1 thing she's done to move her copywriting business forward in the past year, what she's learned from horses and a ton of other great advice on the twelfth episode of The Copywriter Club Podcast. Don't miss it.

Click the play button below, or scroll down for a full transcript.

The people and stuff we mentioned on the show:

Sponsor: AirStory

Jen and horses

Peep Laja

Copyhackers/Joanna Wiebe

Jen’s book: Finding the Right Message

Breakthrough Advertising

Joe Sugarman’s book: Advertising Secrets

Rob’s Book: Telling Your Brand Story

James Turner

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

Intro: Content (for now)

Outro: Gravity

Full Transcript:

Rob: The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at Airstory.co/club.

Kira: What if you could hang out with really talented copywriters and other experts, ask them about your successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Rob and I try to do every week at The Copywriter Club Podcast.

Rob: You're invited to join the club for episode twelve, as we chat with freelance copywriter and marketing expert, Jennifer Havice, about conversion copywriting,