Conversion copywriter, Lisa Pierson, joins us for the 125th episode of The Copywriter Club Podcast. We’ve known Lisa for a couple of years and have witnessed as she’s built a growing freelance business in a short time—creating demand for her copywriting and her presence on stage to talk about increasing conversions. This was a great conversation that covered:

•  how Lisa went from journalism and PR to copywriter

•  why she joined a mastermind when she wasn’t sure what a mastermind was

•  how she landed her first clients

•  how she managed to start a business in the middle of massive life changes

•  why putting your self matters (and how it helps)

•  when things started to “click” and how Lisa’s business has changed

•  how joining Match.com and online dating led to her first speaking gig

•  the impact that speaking has had on her business

•  what else Lisa’s done to build her authority as a copywriter

•  what it takes to be more competitive as a copywriter today

•  what she’s done to make her retainer agreements work

•  what it means to be a “conversion” copywriter—it’s all about process

•  how she started “copy training” for companies

This is a good one. You know the drill. To hear it, click the play button below or download the episode to your podcast app. And, as always, you can scroll down for a full transcript.

 

The people and stuff we mentioned on the show:

Copyhackers

Inbound

theconversioncopywriter.com

Lisa’s Twitter

Lisa on YouTube

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground

Intro: Content (for now)

Outro: Gravity

 

Full Transcript:

 

Full transcript coming soon...