Copywriter Zafira Rajan is our guest for this un-numbered episode of The Copywriter Club Podcast. Zafira’s business has really taken off over the past year as she’s focused in on a niche and gotten herself in front of the right clients. We talked about that as well as how she has used events to connect with people in person. Here’s what we covered:

•  her journey from Nairobi to Vancouver and journalist to copywriter

•  the skills she learned as a journalist that make her a better copywriter

•  the surprising interview question that often leads to a new idea

•  why she doesn’t have a standard list of questions for interviews

•  the little things she did to start her business the right way

•  the systems she uses to make projects go more smoothly

•  the changes she made to her business in the last year—and the impact it’s had

•  how niching has *surprise*helped her business grow

•  the packages she has created and what they include

•  how she uses events to connect with clients

•  her tips for doing well on instagram (and who to follow)

•  how to think about brand messaging as a copywriter

•  a few of the mistakes she’s made over the past year or two

•  a few details about her women of color project

•  why she’s excited for The Copywriter Club In Real Life

Like we say, this is a good one. To hear it, click the play button below, or simply scroll down for a full transcript. If you prefer to listen while you work out or run errands, download it to your favorite podcast app.

 

The people and stuff we mentioned on the show:

The Copywriter Accelerator

The Copywriter Think Tank

Laura Belgray

Zafira’s website

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground

Intro: Content (for now)

Outro: Gravity

 

Full Transcript:

Kira: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Rob and I do every week at The Copywriter Club podcast.

Rob:  You’re invited to join The Club as we chat with copywriter Zafira Rajan about how her background as a designer has made her a better copywriter, what’s she done to gain traction in her business, building relationships, and her secret for networking, and what she’s doing to support other women of color.

Kira:  Welcome, Zafira.

Rob:  Hey, Zafira.

Zafira:  Hi.

Kira:  It’s great to have you here. We met you a year and a half ago in the Accelerator Program, and then you moved into the Think Tank Mastermind Group. And then you and I have worked on several projects now, so I feel like we know you really well, and the more we chat with you about your business a...