Direct response copywriter Pauline Longdon shares her thoughts about showing up in a bigger way in the 127th episode of The Copywriter Club Podcast. What does she mean by that? It’s not enough any more to just show up. You need to be strategic about how, where, when and with whom you show up. And that’s just one of the many things we discussed with Pauline, Here’s a short list of some of the other topics we covered...

•  how she went from army nurse to up-and-coming copywriter

•  the impact that depression had on her—and how she dealt with it

•  how her experience as a nurse helped her develop the copywriter’s secret weapon

•  why she writes “emotional” direct response copy

•  why we should forget copy tricks and what to do instead to write more emotionally

•  what she did to accelerate her copywriting business

•  the worst thing a prospect can say to you (and why it doesn’t matter)

•  how she makes time for her own business

•  what she’s learned from her time in the world’s most exclusive copy training program

•  the must read book that copywriter should read

•  not just showing up but showing up strategically

•  how she optimizes—not manages—her time to get so much done

•  her unique—longer—take on the pomodoro technique

•  why Pauline invests in more than one copywriting group at the same time

•  what she’s focused on in the coming year

Ready to listen? Click the play button below, or scroll down for a full transcript. And if you prefer to listen while doing other things, you can download this episode to your favorite podcast app. Be sure to subscribe so you don’t miss another episode.

 

The people and stuff we mentioned on the show:

Gary Bencivenga

Think and Grow Rich

Mal Emery

Parris Lampropolous

How to Win Friends and Influence People

Victor Schwab

Scientific Advertising

Tested Advertising Methods 4thEdition

Breakthrough Advertising

Titans of Direct Response

AWAI

Carline Anglade Cole

Pauline’s Website

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground

Intro: Content (for now)

Outro: Gravity

 

Full Transcript: