Copywriter Pete Michaels of Rock and Roll Copy fame is back for a second guest appearance—exactly 100 episodes after his first visit to our studio. A lot has changed in Pete’s business since we last talked, so we asked him about:

•  what’s happened since we last talked

•  why he moved from London to Berlin

•  Pete’s questioning process for making the decision to move

•  how moving away from your comfort zone leads to progress

•  the role expectations play in what we do (and do well)

•  how working with a mentor shines a light on his processes

•  how Pete pulls his personality into his work and what that looks like

•  the importance of professionalism—why it matters

•  why (and how) he’s having more fun these days

•  the “real” role a copywriter should play in their clients’ businesses

•  his “selling unique” process and what it involves

•  the spiritual journey that Pete has been on for the past 2 years

• Pete’s take on the future of copywriting

Worth a listen? Then click the play button below, or download the episode to your podcast player. Or if you prefer to read, scroll down for a full transcript.

 

The people and stuff we mentioned on the show:

Jason Leister

Company of One

Eric Bakey

Pete’s website

A book Pete didn't mention but wanted to

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground

Intro: Content (for now)

Outro: Gravity

 

Full Transcript:

Transcript coming soon...