Copywriter Doug Pew is our guest for the 133rd episode of The Copywriter Club Podcast. Kira and Rob talked to Doug about his transition from composer of melodies to composer of sales email sequences and a whole lot more. Although he’s only been at his copywriting business for about a year, he’s found traction by connecting with the right mentors and bringing his past experience into his approach towards marketing. We talked to Doug about:

•  how he went from university professor to copywriter

•  what Kira needs to do to become a music professor—it’s not easy

•  the impact of losing the only job he ever wanted and the mindset adjustments he’s made

•  the importance of mentors when you take on copywriting as a career

•  how what he learned as a composer that apply to copywriting

•  his MAESTRO framework for copywriting

•  the importance of stories and what it takes to find them

•  the challenges of getting started as a new copywriter

•  why you should aspire to be in a category of one

•  his favorite composer story and how it applies to what you’re doing today

If you want to know how to make your copy more musical, get this episode in your earbuds. To do that, click the play button below, or download it to your favorite podcast app. Or you can scroll down for a full transcript.

 

The people and stuff we mentioned on the show:

Note: since we recorded this episode, Doug has changed his website from SymphoicCopywriting to RockStarCopywriting. Links have been updated but the audio file has not.

David Garfinkel

Ray Edwards

Presence by Amy Cuddy

Brian Kurtz

MAESTRO formula

Toscanini

Book Yourself Solid by Michael Port

Jason Resnick

Jeff Walker’s Product Launch Formula

Free chapters of doug’s book

Doug’s website

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground

Intro: Content (for now)

Outro: Gravity

 

Full Transcript:

Transcript and graphic coming soon...