Writing quizzes is pretty hot right now. So we asked entrepreneur and Quiz expert, Josh Haynam to join us to share everything he knows about quizzes for the 141st episode of The Copywriter Club Podcast. In this episode Kira and Rob asked all their questions about what copywriters need to know before creating great quizzes. Here’s what we covered:

•  the story of how Josh and his partner built a business on quizzes

•  some of the struggles he faced in starting his own company

•  the moment Josh and others knew things were going to work

•  why quizzes are such powerful tools for engaging your audience

•  how quizzes can change the person who is taking it

•  what the best quizzes have in common and why they work

•  examples of people and companies that are doing quizzes right

•  best practices for following up your quiz to engage your audience

•  the tools Interact has created to help writers create a quiz

•  the mistakes people make when creating quizzes

•  what his ridiculous daily schedule looks like

•  what he does to meditate for an hour and a half *really*

We also asked Josh about how Interact got traction—the content strategy they followed as they grew, how he listens to customers to figure out what’s next, and what the future holds for Interact. To hear it all, click the play button below, download the episode to your podcast player, or scroll down read a full transcript.

 

The people and stuff we mentioned on the show:

Interact  <-- sign up here

Marie Forleo

Jenna Kutcher

The Copywriter Club Quiz

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground

Intro: Content (for now)

Outro: Gravity

Note: we’ve talked about quizzes before. Click here to hear our interview with Chanti Zak about how she’s built her business around quizzes. Also, that link to Interact is an affiliate link. If you sign up for a paid account, we will earn a dollar or two (at no cost to you).

 

Full Transcript:

Rob:   This podcast is sponsored by The Copywriter Underground.

Kira:   It's our new membership designed for you to help you attract more clients and hit 10K a month consistently.

Rob:   For more information or to sign up, go to thecopywriterunderground.com.

What if you can hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast.

Kira:   You are invited to join the club for Episode 141 as we chat with entrepreneur and quiz expert, Josh Haynam, about co-founding Interact, how copywriters are using quiz funnels for their clients and in their own businesses, why quizzes are such powerful marketing tools, and what separates a great quiz from the merely good quizzes. Welcome, Josh.

Rob:   Hey, Josh.

Josh: Yeah, thanks for having me.

Kira:   Yeah, great to have you here. And as a sponsor at our conference for copywriters in Brooklyn this past March, which already feels like a long time ago, was not that long ago, but great to have you and meet you at the event. So, just to start, can you tell us a little bit about your story and how you ended up building Interact?

Josh: Yeah, yeah. It's a long story. Interact itself is a long story. It's been in business for almost eight years, which is, like, an eternity in the software world. We're basically, like, grandparents at this point. Yeah, I got my start as an entrepreneur when I was 15, so I've been running companies for 11 years now. And Interact was born out of an agency that myself and my co-founder Matt used to run. We would build websites for people and run all of their digital marketing. And we'd charge them a lot of money, and the end of the day, really all they had any interest in was the size of their email list, so how many contacts were coming in,