What’s the big deal about style in copy anyway? We invited Style Consultant and copywriter Tamara Glick to join us for the 142nd episode of The Copywriter Club Podcast to get to the bottom of that question. We covered a lot of ground in this one, but unfortunately we forgot to ask Tamara about joining a biker gang—even though we teased it in the intro. However, we think this episode makes up for that mistake because it’s our first interview to include the word, “huge-mungous.” Here's what we covered with Tamara:

•  how she went from working as a fashion consultant to writing copy

•  what it means to be a style consultant

•  the importance of a personal brand and showing that to the world

•  what she learned working closely with other creative in an ad agency

•  what it took to transition full time to copywriting

•  what she did once she decided to quit a full time job and make a living writing copy

•  what she did to line up projects and find clients

•  the changes she made when she went through the Copywriter Accelerator

•  the packages, prices and other things she offers in her business today

•  how she’s investing in her business today

•  mindset and how she gets out of her own way

•  her advice to others who aren’t as outgoing and energetic as she is

To hear this episode, you’ve got to click the play button below or download it to your favorite podcast app. Prefer to read? Scroll down for a full transcript.

 

The people and stuff we mentioned on the show:

The Copywriter Accelerator

The Copywriter Think Tank

Soho House

Agnes Kowalski

Tamara’s website

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground

Intro: Content (for now)

Outro: Gravity

 

Full Transcript:

Rob:   This podcast is sponsored by The Copywriter Underground.

Kira:   It's our new membership designed for you to help you attract more clients and hit 10K a month consistently.

Rob:   For more information or to sign up, go to thecopywriterunderground.com.

Kira:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Rob and I do every week at The Copywriter Club Podcast.

Rob:   You're invited to join the club for episode 142 as we chat with copywriter Tamara Glick about leaving the safety of a job and going freelance full-time, the role that fashion and style play in her business today, what she's doing today to invest in her business, and whether it's true that she's a member of a biker gang.

Kira:   Biker gang, what?

Rob:   Hey, Tamara.

Kira:   I feel like we're teasing that, but I want to know right now. So welcome. I know you and I have chatted about this for a while and getting you on the show, because definitely you have been through a lot of transitions in your own business that we want to talk about. But before we do, let's just dig into how you ended up as a copywriter.

Tamara:        Sure, hi guys. This is so exciting for me. How I ended up as a copywriter is kind of a twisted, checkered story. I actually started my career in advertising, but on the business side. Originally I would be the person who was going between the clients and the creative teams and briefing a creative team from what I'd been given from a client, and then allowing the creative team to do their magical work, and then coming back and working through that again with the client, and back and forth and back and forth.

I would be that person who would sit with the creatives right beside them kind of hanging over their cubicles and saying, ‘What you doing? Can I help? What can I do?’ So I really learned a ton from hanging out with my creative teams and appreciating the processes that they would go through, but I was working more on the business side.

Simultaneously,