Author, copywriter and member retention specialist, Robert Skrob, is our guest n the 148th episode of The Copywriter Club Podcast. We recently invited Robert to present his unique business model to the members of The Copywriter Think Tank and wanted to share his unique approach to marketing his business with everyone who listens to the podcast. We asked Robert about:

•  how he went from working as a book keeper to writing copy for subscription businesses and the advantages his accounting background give him

•  how copywriters make our business more complex than it needs to be

•  why your marketing should be all about the problem you solve

•  Robert’s advice to copywriters choosing a niche

•  how he promotes his business today

•  the unique approach he used to attract his first big clients (this is worth stealing)

•  how he uses his book to attract and qualify clients today

•  the kinds of clients copywriters should be trying to attract (sail fish, not brim)

•  how Robert pitches long-term projects to his clients

•  the mindset issues that keep us from getting the paychecks we want

•  what he learned from Dan Kennedy and Bill Glazier

•  the ideas you can safely ignore when it comes to “the next new thing”

•  positioning yourself as the wizard with the knowledge

•  why there is no future in copywriting and what you need to be instead

Here we go again, saying this is a great interview. But if you want to attract multiple, high-paying clients to your business,  you could do a lot worse than follow the blue print that Robert lays out in this episode. To hear it, click the play button below, or subscribe with your favorite podcast app. Or scroll down for a full transcript.

 

The people and stuff we mentioned on the show:

The Ultimate Sales Letter by Dan Kennedy

David Deutsch

Parris Lampropoulos

Retention Point by Robert Skrob

Bill Glazier

Perry Marshall

Adam Witty

Travis Miller

The Bonanza King 

Robert’s website

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground

Intro: Content (for now)

Outro: Gravity

 

Full Transcript:

Kira:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes, and their habits? Then, steal an idea or two to inspire your own work. That's what Rob and I do every week at The Copywriter Club Podcast.

Rob:   You're invited to join the club for Episode 148 as we chat with author and copywriter, Robert Skrob, about adopting a unique copywriting niche and positioning himself as the industry expert in memberships and subscriptions, the sales formula to outline his recent book, Retention Point, why people join memberships and why they leave, and what it's like to write a book with Dan Kennedy.

Hey Robert.

Robert:          It's my honor to be here. It took, I guess I'm 148 on the list of the most interesting copywriters to talk to.

Rob:   You're way above that. But, we just haven't been able to get with you. You're so busy.

Kira:   That's true.

Rob:   With a such a great business. It's amazing to have you here though. Thank you so much for being here.

Robert:          I'm honored. I don't hang out at copywriting events or speak at those things, but I certainly see copywriters struggle and become very frustrated. So hopefully, we can share some ideas that can help simplify this whole business for everybody.

Kira:   Sounds great. Well, let's start with your story first. How did you end up as a copywriter?

Robert:          Actually, back in 1993, I was an accountant at a public accounting firm and hated it. I was there three months and left, took a job as a bookkeeper for a company that did consulting with non-profit associations, and I ended up buying that company about five years later.

So, I had 20 associations that I was responsible for doing membership marketing, event marketing, sponsorship sales,