Copywriter and analytics expert, Momoko Price, joins Rob and Kira for this 17th episode of The Copywriter Club Podcast to talk about how she has created a unique niche business that combines copywriting with analytics, how she helps clients understand the importance of analytics, the course she created for ConversionXL and much more. Data geeks won't want to miss this episode—neither will any writer who works with clients that need more conversions.

Click the play button below, or scroll down for a full transcript.

The people and stuff we mentioned on the show:

Sponsor: AirStory

Joanna Wiebe

Conversion Optimization FB Group

Peep and ConversionXL

Momo’s Facebook page

Kantan.io (Momo’s website)

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

Intro: Content (for now)

Outro: Gravity

Full Transcript:

Kira: The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at airstory.co/club.

Rob: What if you could hang out with really talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Kira and I try to do every week at the Copywriter Club Podcast.

Kira: You’re invited to join the club for episode 17, as we chat with conversion copywriter and analytics expert Momoko Price about conversion optimization, the role analytics plays in her process, running a live copywriting course and how she’s attracted high-caliber clients like Intuit, Scotiabank, and AT&T. Hey Rob. Hey Momo!

Rob: Kira. Momo.

Momo: Hi.

Kira: How’s it going? Thanks for being here, Momo. I think a good place to start with you, is kind of the story before this story. How did you end up as a conversion copywriter?

Momo: Oh my god. Well, I started out ... okay, so I originally started out in Science. Can you hear me still?

Rob: Yes.

Momo: I started out in Science. I specialized in Evolutionary Biology. Went to grad school for that. Realized that, despite liking science and all that stuff, that lab work was not my lifestyle. I did not want to do that.

And then I had always straddled between Science and also doing Journalism and Writing. It was kind of like a dual strength. So, I hopped over into Journalism right around the time of the financial crisis, and I worked as a copy editor for one of the larger newspapers in Canada, and did some freelance writing and stuff like that. And then as I started to do that ... I was living in Toronto and there’s a pretty healthy tech scene there.

One of the things that really frustrated me when I was working in the news room, at a newspaper, was just you can kind of feel the luddite-ism in the newsroom. It was just the sheer feeling of apprehension when dealing with the internet and technology, and everything that was happening with publishing. I was like this is not where I want to be in my ... I don’t think it’s a good idea to be heading down, despite how much I like writing, I don’t necessarily see this being the best place to be. Like I want to actually be in a field of work that embraces technological innovation, as opposed to running screaming from it.

Rob: Yeah.

Momo: So then I can’t even remember how it happened but I met some people who were working at a couple of start-ups in Toronto, and then there was a guy who was founding one. He was like “I like the cut of your jib. I’m going to hire you.” I worked for him, and then the more I did that, I just started hanging out with more people in tech and eventually, that went from writing for tech and doing some freelance work and then I ... I can’t even remember how I started getting into conversion copywriting. Probably because I stumbled across Joanna Wiebe’s stuff and then when I started realizing that oh, there’s this whole world of writing,