Copywriter Brittany McBean is our guest for the 193rd episode of The Copywriter Club Podcast. We wanted to talk to Brittany after we heard about the success she had when she completed the “Find a Client in 3 Weeks or Less” Challenge we offered in The Copywriter Underground this past April. In addition to that, Brittany shared her path to copywriting and the nuts-and-bolts of creating a paid workshop for your list. Here’s what we covered in this interview:

•  going from acting in musical theater to network marketing to copywriter

•  the on-the-job training she gave herself when she landed her first project

•  what she learned as a signer, dancer and actor that makes her a better copywriter

•  how she approaches marketing for herself so it doesn’t feel spammy

•  her advice for people who are using Facebook to go live with video

•  Brittany’s experience with the Find a Client Challenge in The Copywriter Underground

•  the three different kinds of clients you need in your business

•  what surprised her most about the challenge… and why she did it anyway

•  how you can replicate the momentum Brittany built during the challenge

•  what it takes to create and run a masterclass and the supporting materials

•  the financial results she got by finishing the Challenge and how she used the money

•  what she’s going to do next with her workshops and business

•  her adoption journey and how she worked through the difficulties of the process

•  her struggle with anxiety and working and the results of dealing with it

•  her approach to talking about hard things and helping our clients do it too

•  what she’s excited about doing next in her business

This is a great discussion about how much you can create in a short time—and a lot more. To hear what Brittany had to share, scroll down and click the play button. Or scroll a little farther to read a full transcript. Better yet, subscribe on your favorite podcast app and never miss an episode.

 

The people and stuff we mentioned on the show:

Brenda McGowan

The Project Plan Trello Board

Sara Heselin Woods

Brittany's website

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground

 

Full Transcript:

Kira:   This episode is brought to you by The Copywriter Underground, the place to find more than 20 templates, dozens of presentations on topics like copywriting and marketing your business, a community of successful writers who share ideas and leads, and The Copywriter Club newsletter mailed directly to your home every month. Learn more at thecopywriterunderground.com.

Rob:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes, and their habits, then steal an idea or two to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast.

Kira:   You're invited to join the club for episode 193 as we chat with copywriter, Brittany McBean about why she became a copywriter, what her business looks like today, her experience with the find a client in three weeks challenge in The Copywriter Underground, and what she's done recently to think bigger about her business and clients. Welcome Brittany.

Rob:   Hey Brittany.

Brittany McBean:   Hi, thanks. I just had some free time and thought I'd help you guys out and just ... No, I'm just kidding. My palms are sweaty and I'm really honored and excited to be here.

Rob:   This is really good.

Kira:   Yeah. We're so excited to talk to you. And this initially started around a challenge that we offered in The Underground in April. And it was how to book a client in three weeks challenge, although it had like a snazzier name and it was the first challenge we ever did in the underground. And it was quite intense because I don't think I knew what I was doing when I was throwing out these challenges.

And you were one of the few people,