Growth marketer and event co-founder, Stef Grieser, is the guest for the 195th episode of The Copywriter Club Podcast. Kira met Stef and Shine Bootcamp late last year and immediately knew that she had a lot to share with our audience. But we didn’t just talk about speaking. We covered a lot of ground—and went a little longer than usual. Here’s a taste of what we talked about:

•   Stef’s career path and how she came to co-found two big events

•   how she used meet-ups to “test drive” CTA Conference

•   how the first CTA Conference line up led her to focus on diverse voices at conferences

•   the mix of speakers and why up-and-comers are just as important as stars

•   what she did to turn herself into a conference speaker

•   the difference between “growth” marketer and “regular” marketer

•   how Stef scaled her team and community as she built CTA Conf

•   what makes a good speaker pitch and how to get accepted as a speaker

•   the cues that let conference organizers know you are a fit for them

•   what she did to connect with sponsors and what makes a good sponsor

•   the importance of being a subject matter expert

•   the other skills you need on stage… in addition to content

•   when you should reach out for help from a speaking coach

•   Stef’s thoughts on the importance of copywriting as a business skill

•   what Stef would like copywriters to do differently

•   how she’s developed her leadership skills and built a team

•   the stuff that hasn’t gone very well and how she fixed things

•   her advice to anyone who wants to do what she’s done

•   product founder fit and the importance of finding it

•   Shine Bootcamp—what it is and how to find out more

If you’ve ever thought about getting on stage (or presenting workshops or webinars) as a way to build your authority, you won’t want to miss this episode. To hear it, click the play button below or scroll down for links and a full transcript. Or subscribe using your favorite podcast app.

 

The people and stuff we mentioned on the show:

Shine Bootcamp

CTA Conf

Oli Gardner

Lianna Patch

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground

 

Full Transcript:

Kira:   This episode is brought to you by The Copywriter Underground, the place to find more than 20 templates, dozens of presentations on topics like copywriting and marketing your business, a community of successful writers who share ideas and leads, and the Copywriter Club Newsletter mailed directly to your home every month. Learn more at TheCopywriterUnderground.com.

Rob:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Kira and I do every week at the Copywriter Club podcast.

Kira: You're invited to join the club for episode 195 as we chat with marketing specialist and public speaker, Stef Grieser, about growth marketing and what copywriters need to know to help their clients grow, Shine Bootcamp and what you need to know to land a speaking gig, the lessons she's learned after co-founding two big events, how she looks at and solves business problems, and her biggest career struggle.

Kira:   Welcome, Stef.

Rob:   Hey, Stef.

Stef Grieser:   Hi.

Kira:   Hello. It's great to have you here. Last time I saw you was at Shine Bootcamp in Toronto last September, so it's such a pleasure to have you here so we can dig into everything that you're doing.

Stef Grieser:   I am so excited to be here and excited to dig in.

Kira:   All right. Why don't we start with your story? How did you end up as a growth marketer, founder of Call-to-Action Conference and co-founder of Shine Bootcamp? How did you get into all of it?

Stef Grieser:   Yeah, that's a really, really great question. I'll go way back when I was graduating university,