Direct response guru Brian Kurtz joins The Copywriter Club Podcast to talk copy. But interviewing Brian isn’t like interviewing most people. He’s a bit like a jazz musician who takes your question and riffs on it—sharing all kinds of great stories and advice in the process. You just let him go. In this episode, Kira and Rob asked Brian about his article, The Next Million Dollar Copywriter, in addition to questions about mastermind groups and what baseball can teach us about copywriting (listen to the end of this admittedly long interview for his fantastic answer). This is one of our favorites and once you listen, you’ll understand why. Special bonus: Brian broke our record for the most people and stuff mentioned in a single episode. Check them all out.

Click the play button below, or scroll down for a full transcript.

The people and stuff we mentioned on the show:

Sponsor: AirStory

Mel Martin

Gene Schwartz

Parris Lamprolous

How to Write a Good Advertisement by Victor Schwab

Breakthrough Advertising

Bencivenga Bullets

Boardroom

Marty Edelston

Jim Rutz

David Deutch

Clayton Makepeace

Jim Punkre

Judy Weiss

Joan Throkmorton

Kim Krause Schwalm

Carline Cole

Bill Jayme

Dick Benson

Gordon Grossman