For a lot of us, being a copywriter is something we just stumble upon accidentally. And for most beginners, it’s getting harder and harder to know what to do when you’re starting out. Our guest for the 221st episode of The Copywriter Club Podcast is Delesia Watson. If you’re a beginning copywriter, or you want a fresh approach on how to approach marketing and the world of copywriting, then this interview is for you. To hear everything that Delesia shared, scroll down and click the play button. Or download this episode to your favorite podcast app. You can also find a transcript below.

We also talked about:

•   how Delesia’s went from social media writer to copywriter

•   Delesia’s start in Public Relations and how it helps her as a copywriter

•   Delesia’s interview process that puts prospects and clients at ease

•   A look into what her first year in business looked like

•   Power of storytelling: Why it’s important

•   Choosing the right words—what works and what doesn’t

•   The importance of story and voice

•   Underselling copy -- what makes the website fail

•   Pitching -- how to get the right clients

•   The kind of clients she works with

•   Delesia’s secret to leveraging yourself without opening your wallet

•   Her secret tip on how to market yourself

•   A pet peeve—the one thing she hates doing the most in her business

•   Can you succeed without knowing your niche yet?

•   What Delesia wishes she knew in the beginning and what she knows now

•   Rob and Kira’s advice to beginning (or struggling) copywriters

The people and stuff we mentioned on the show:

The Copywriter Accelerator

Women Don't Ask by Linda Babcock and Sara Laschever

Ask For It by Linda Babcock and Sara Laschever

Bencivenga’s Bullets

The Gary Halberd Letter

Free and Inexpensive Resources for Copywriters

Delesia’s Youtube Channel: Life is Deleesh

Delesia’s Website

The Copywriter Club Website

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground

 

Full Transcript:

Kira:   Who grows up thinking “I want to be a copywriter”? Somehow we all seem to arrive at this point in our careers after working as teachers, marketers, even professions like nurses and attorneys. Our guest for the 221st episode of The copywriter podcast is Delesia Watson, who like the rest of us, found her way into copywriting accidentally. But her background in communications, teaching, pageants and PR prepared her perfectly to make the jump.

Rob:   But before we dive into Delesia's story, this episode is brought to you by The Copywriter Accelerator. That's our program for copywriters who want to build a solid business foundation for everything that they do. Members work through eight different modules all together, covering topics like branding, pricing, client management, getting yourself in front of the right clients.

If you've struggled to get traction in your business, or if you're making a change in the kinds of clients that you want to work with, or the kinds of work you want to do, or you simply want to get better at processes and services that you sell, you owe it to yourself to learn more at thecopywriteraccelerator.com.

Kira:   Let's jump in and find out how Delesia accidentally became a copywriter. All right, Delesia, we want to start off with your story as we always do. How did you end up as a copywriter?

Delesia Watson:   That is hard to say, accidentally. I wasn't planning on becoming a copywriter or becoming a writer, I just knew that I was good at writing. And so my friends would ask for help writing papers and essays throughout my entire life. And then eventually I saw an opportunity to work with a smaller agency that was writing tweets. This is back in, I think 2015, they were writing tweets for thought influencers.

So I was writing these people's tweets about technology or about business. And so that was something that I could add to my resume.