On the 227th episode of The Copywriter Club Podcast, we’re joined by content writer Jacob McMillen, who as you'll see towards the end of the episode is an SEO master. Jacob shares his insights on writing great copy and running a content business. Through actively listening and really wanting to help others in his door-to-door sales job, he decided to take the world of copywriting for a spin. Having scaled to 6 figures, we talked about the stages of business as a freelancer and what it really takes to make it. What's more... he’s the #1 search result for “copywriter” on Google. We break down:

•   how copywriting can be the good of sales without the ick

•   how Jacob went from accounting student (who didn't want to be an accountant) to copy expert

•   Jacob’s natural talent for connecting a solution to a problem

•   the perfect lucrative combination of marketing

•   how batting 5% is crushing the pitching game

•   how persistence is necessary in the beginning

•   how to get your ideal customer to agitate their own problems

•   the ropes of reeling in clients during the early stages

•   why putting your eggs in one basket can leave you scrambled

•   how Jacob went from 3k months to 20k

•   how pitches can be the bread and butter when in need

•   how flirting with SEO paid off & created 30+ monthly leads

•   how to stand out in 2021 as a new copywriter

•   why not to compare yourself to other copywriters

•   building a copywriting agency and how it’s not for everyone

•   if flipping websites could be the new real estate?

•   how new technology cannot replace copywriting geniuses

If you’re ready to go from side-hustle to business owner, this episode is worth checking out. Grab a cup of coffee, hit play & start taking notes.

The people and stuff we mentioned on the show:

Copywriter Think Tank

Empire Flippers

Jacob's Website

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground

 

Full Transcript:

Kira:   This week we talked about the different stages of business as a freelancer with our guest, copywriter, and entrepreneur, Jacob McMillen. Jacob is currently the number one US search result for the search term copywriter, which means we should all team up and up our SEO game and challenge his number one spot.

Rob:   We'll come back to Jacob's interview in just a moment, but first you should know that this interview is brought to you by The Copywriter Underground. That's our incredibly valuable membership for copywriters who are done figuring out things by themselves and want to surround themselves with an awesome community of copywriters. It includes our perfect proposal training, our persuasion course, our new sales course, plus more than 20 templates and dozens of presentations all designed to help you make progress in your business. You can learn more about it at thecopywriterunderground.com.

Kira:   Now let's get to our conversation with Jacob. Jacob, we would love to just start with your story, a very detailed story of how you got into copywriting. Do not leave anything out.

Jacob McMillen:   Okay. I think it's a relatively fun story. I think you have to start back when I got into sales and unlike a normal person, my start in sales was door to door sales in college. I got roped into doing it one summer. I needed a lot of money. It sounded a little ridiculous, but the numbers made sense to me. So I was like, I'm just going to do it. And I made enough to pay for three years of school in 16 weeks... Not 16 weeks, yes, 12 weeks. And I really enjoyed the sales process. I enjoyed sitting down with someone talking to them, hearing about their needs, connecting what they needed to the solutions I was selling. There were also a lot of things about direct sales that I hated.

So after college, I graduated with an accounting degree. Only thing I knew was I'm not going into accounting. So I was like, what's next?