Shanelle Mullin, copywriter and content curator for ConversionXL joins The Copywriter Club Podcast with Kira and Rob talk to talk about what copywriters really need to know about testing, how she picked her career path at the age of 15, what writers can do to network more effectively at conferences like CXL Live (where Shanelle plays a big role) and how she has connected with so many “big names” online. After the last marathon episode, this one is a more reasonable length. Lots to learn here…

Click the play button below, or scroll down for a full transcript.

The people and stuff we mentioned on the show:

Sponsor: AirStory

Life Lessons Learned from 10 Years of Marketing

Habbo Hotel

Rene Warren

OnBoardly

Klout

Joanna Wiebe

Gary V

Tim Ferris

Peep Laja

Talia Wolf

ConversionXL Live

ConversionXL Institute

A/B Testing Mastery

Psychological Backfiring

Buying Modalities

Oli Gardner

Sean Ellis

Jared Spool

Krista Seiden

Joel Klettke

Shanelle’s twitter

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

Intro: Content (for now)

Outro: Gravity

Full Transcript:

Kira: The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time...