Business guru and YouTube expert James Wedmore stops by the podcast to share his thoughts about creating a tiered business that brings in income at various levels and price points, how copywriters could be using YouTube to grow their audiences, what he would do if he were a copywriter wanting to create a course, and using the formula “Be, Do, Have” to build a life around the things that matter most. If you struggle to balance work with the rest of your life, this is a must listen episode. Check it out:

Click the play button below, or scroll down for a full transcript.

The people and stuff we mentioned on the show:

Think and Grow Rich

James’ Podcast

Stu McLaren

Tribe

Wishlist Member

Inner Circle Mastermind

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

Intro: Content (for now)

Outro: Gravity

Full Transcript:

Rob: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes, and their habits, then steal an idea or two to inspire your own work? That’s what Kira and I do every week at The Copywriter Club Podcast.

Kira: You’re invited to join the club for episode 25 as we chat we online marketing strategist, James Wedmore, about the power of creating courses, the value of masterminding with your peers, scaling up, and his ascension model.

Rob: Kira, James.

Kira: How’s it going?

James: Hello.

Kira: James, thanks for being here.

James: Yes. Thank you so much for having me. As soon as I found out about your podcast, I was like, “Please have me on.” I feel like I have to impose, like, “Please have me over for dinner.”

Kira: That was the only time I actually posted a promotion on Instagram for our show because I’ve been such a poor promoter on Instagram and I was so happy that you commented and wanted to be on the show. Here we are and I’ve worked with you. I’ve learned about how incredible you are and how you also attract this really amazing group of entrepreneurs and I know I’ve been able to think larger and think bigger about what I’m doing as a business owner through you and what you’re creating in the online marketing space. I think this episode particularly will help copywriters think a little bit differently about how they’re running their business or the direction it could go.

James: Yeah and thank you. I do feel like, to be a little braggadocious for a second, that I do attract really great people into my life, which is how I found you. I mean by the way, I do have a love hate relationship with Kira Hug.

Kira: What?

James: We’ll get to that in a minute. We’ll start with the love, we’ll end with the hate. I mean, we were like, “Hey, we need a copywriter.” It was first try and it was a home-run. Normally, when you’re looking for people to attract on your team and people to work with, you know, it’s a little trial and error but it was just a home-run and it’s been such a great experience to get to know you as a human being, as a copywriter, and man, I hope we can get into this episode just what my experience inside of has been working with you. Here’s the hate side ...

Rob: There’s wait ... I’m taking notes.

James: Yeah, get your pens ready. I’m going into my 10th year of an online business. When I started, I was the stubborn, cocky, I can do it all myself, I got this kind of person. Copywriting was the last thing to really outsource, delegate, and let go of. I’d been doing it for myself for nine years. I think that was the first thing that you even commented on like, “Wow, you’ve been doing your own copy for this long?” The reason I did my own copy was because I thought I was good at it and I think your first draft of wha...