On the 251st episode of The Copywriter Club podcast, we’re joined by none other than  Laura Belgray. Laura is the founder of Talking Shrimp and co-creator of The Copy Cure with Marie Forleo. It’s been a few years since she’s been on the show, and in which time she’s done everything she said she wasn’t going to do in her business. No matter where you are in your copywriting, you’ll hear countless insights you can apply to your own business.

Ready to take notes?

How to go from copywriter for clients to being a copywriter for yourself.

What hiring team members can do for you and your business growth. (Hint: explode)

The shift from being someone’s copywriter to stepping into your own voice and brand.

Becoming the course creator and getting paid to write emails to your list.

Igniting your brand so people know you exist.

Why you need to start pitching yourself (yesterday).

Envisioning what you truly want in your business and what it will take to get there.

Laura’s website transformation and creating her own museum for people to take pictures with. (It’s the end of an era!)

Hiring a coach to help with pivots and rebrands.

Emailing your list 3x a week. Should you do it?

How sharing your content and articles can prove to build your authority. — As long as it’s shareable.

The fastest way to learn new information or processes.

What you should be telling your list to create meaningful connections and to dig deeper into their wants and needs.

The myths of managing a team.

Why you need to be super clear and honest with your list about what your purpose is.

How to boost your creativity when the wheels aren’t turning.

The raw and real truth of writing a book. — You may need to quiet your ego.

How many copywriters of today are becoming shadows and what you can do to ensure it doesn’t happen to you.

The future of copywriting and what absolutely has got to go.

What Laura does to make money by being herself (and while sitting on her couch.)

There are many ways to create a successful copywriting business, and Laura’s method is one worth listening to. Press play or check out the transcript below.

 

The people and stuff we mentioned on the show:

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground

Laura’s first episode

Laura’s website

Laura’s subject line resource

Full Transcript:

Rob:  A lot can change in three years. Heck, if the last year has taught us anything, it's that things can change quickly, and they change faster than we think. Our guest for this episode is Laura Belgray, and Laura was on our podcast a little over three years ago. That was episode 15, where she talked about the kind of business that she had, and she talked about a lot of things that she wasn't even interested in doing. Now, three years later, that's all changed. She's built the business that she said she didn't want, and she loves it. So we're going to get into the details of that change, and what Laura has done with her business. But first, let me introduce my co-host for today, copywriter and launch strategist, Brittany McBean. Welcome, Brittany.

Brittany:  Thanks, thanks for having me. I've told you that my life goal is to be Kira when I grow up, so now I'm just one step closer.

Rob:  Yeah, right, if Kira decides not to come back, you can just stay.

Brittany:  I'm taking her spot, watch out.

Rob:  Exactly. You've been warned Kira. I'm excited to have Brittany here to share her thoughts about what we chatted with Laura today. But before we get to that interview and to the things that we want to share, this is your weekly reminder that this episode of The Copywriter Club podcast is brought to you by The Copywriter Think Tank. That's our mastermind for copywriters and marketers who are doing some pretty big things in their business, becoming better copywriters, creating products, maybe creating things like video shows,