On the 257th episode of The Copywriter Club podcast, Kim Krause Schwalm is back on the show. Kim is an A-list copywriter and copy mentor who got her start in the marketing world. Since her first episode, she’s narrowed her focus on mentoring other copywriters on how to write better copy and attract high-level clients. If you’re looking for advice on becoming an A-list copywriter, this is for you.

Here’s what we talk about:

Going from time for money to value for money.

What it looks like to begin mentoring by creating courses.

The 5 key steps to writing good copy.

Is there a set timeline for completing copy?

Fact or myth: Can anyone be a copywriter?

Why people devalue copy and how we can position ourselves for highest value.

How grammar can make or break the sale of your product or service.

The benefits of hiring a copywriter for your business.

Why you need to stop working IN your business.

Are the classic copywriting books still worth the read? (Kim needs a word with you.)

Black and white thinking and how to overcome it.

The importance of learning and relearning and how it will make you an A-list copywriter.

Unlearning what you think you know about being a good writer.

How to use your background to become a better copywriter.

Do you have to do all the things to be well known in your industry? Podcasts, coaching, Youtube?

The most common mistakes new and established copywriters keep on making.

How to create stronger boundaries in order to create a sustainable business.

Kim’s advice on how to work with head-honcho companies.

What you need to do to increase the respect your clients give you.

Getting paid for royalties: where do you begin?

Outlining your agreements and contracts for greatest success.

How to build your authority and accelerate your business. How does it actually start?

Why watching reality TV and reading People magazine can be a good thing.

Listen to one of the best in the business by hitting the button below or by checking out the transcript.

 

The people and stuff we mentioned on the show:

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground

Kim’s website

Kim’s first episode

Matt’s website

Scientific Advertising

Full Transcript:

Kira:  Just about everyone you meet on the street, thinks they're a writer. You sit across from your cousin at the table and he talks about the novel he's working on. Maybe you bump into an old classmate and they tell you they're working on their body of work. Sure, anyone can publish their writing today. We should actually celebrate that, but not just anyone can write copy. If you want to be an A-lister and build a career as a copywriter, it takes more than just a pulse and a pencil to do this thing so many of us do daily. Today's guests for The Copywriter Club Podcast has built her reputation around her impressive resume of copywriting accomplishments. That's why she's an A-lister we can all agree is actually on this phantom A-list.

We're talking about Kim Krause Schwalm. You can catch our first podcast interview with Kim back in the day in episode 40, where we talk about how she went from successful marketing director to control beating copywriter in less than two years. But today, Kim's here to bust three copywriting myths. And before we jump into all of that, I want to introduce my co-host for this episode, Matt Hall. Matt Hall is a renaissance man. That's the best title for him because he can do all the things in the marketing space. Any time anyone has any type of problem, I send them to Matt Hall. But Matt, that is the worst possible title for you. What do you actually do? What do you call yourself?

Matt:  What I really do is I solve problems. People come to me and they don't say, "Matt, I've got money for you. Just take it, do with it what you will." They come to me because there's something they want me to do and something they wa...