Rock and roll copywriter Pete Michaels joins Rob and Kira in The Copywriter Club Podcast studio to talk about his personal journey into direct response writing. He shares his thoughts about:

• how to conduct “deep dive” surveys and asking the MSIQ

• how he learned from mentors early in his writing career (and who his mentors are)

• adding consulting to his copywriting business (and how he packages it)

• the “Snap Shot” he stole from Stephen King

Plus Pete mentions the book that convinced him that he didn’t have time for Facebook. But you’ll have to listen to learn what it is. There’s a ton of good advice packed into this episode. So click the play button below, check out the transcript, or download it to your mobile device and get it in your ear buds now.

 

The people and stuff we mentioned on the show:

Vin Montello

Joanna Wiebe

Kevin Rogers

John Carlton

Jason Leister

Ben Settle

Ryan Leveque

Ask Method Book

Dan Kennedy

Copy Chief

Stephen King’s It

Stephen King’s On Writing

Essentialism

Rock and Roll Copy

One Good Idea (Rob’s newsletter)

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

Intro: Content (for now)

Outro: Gravity

Full Transcript:

Rob: What if you could hang out with seriously talented co...