On the 293rd episode of The Copywriter Club Podcast, Marcella Allison comes back on the show. When she first joined the show, she was in the midst of building The Mentoress Collective, and now after 7 years, it’s time for her to pack it up and leave behind a legacy. In this episode, she talks about her decision to move on and the chance you have to get your hands on what she’s built for a steal.

Here’s how the conversation breaks down:

What was The Mentoress Collective all about?

The difficult decision that entrepreneurs are faced with when growing their brands and businesses.

What’s changed in the marketing space since the beginning of The Mentoress Collective?

Step by step tips to find a mentor – The do’s and don’ts.

Is it possible to have too many mentors?

The real difference between a copy chief and a business mentor – Which do YOU need?

How the most successful copywriters use these two things to create high-converting copy, and how you can use them too.

The attitude you need to take on when editing your copy.

The three types of entrepreneurs – Which one are you?

How are we supposed to balance learning, success, failure, and accomplishment all at the same time?

Are you ready for an agency?

The difficulties that come with being a solopreneur and entrepreneur – Are they the same?

How to embody someone that would demand the rates you want to ask for.

Practical advice on supporting yourself during an extreme transition or pivot in your business and life.

Why it’s important to allow a time period of business grief and choosing possibility.

How you can change the vehicle in which you give rather than give up what you love.

Be sure to tune into this episode all about change and rediscovering passions.

The people and stuff we mentioned on the show:

The Copywriter Think Tank

Copywriting Income Survey

Kira’s website

Rob’s website

Marcella - Bundle 1 Copy breakdowns

Marcella's Legacy of Success - Bundle 2 

The Copywriter Club Facebook Group

The Copywriter Underground

Free month of Brain.FM

Episode 48 with Marcella 

 

Full Transcript:

Rob Marsh:  We talk about success a lot on the podcast. We've interviewed lots of copywriters who have built thriving, six-figure businesses. We've even talked to a few people who have made more than seven and eight figures in their business. They've shared the habits and processes, and even the luck that they've had along the way, but we don't talk a lot about failure or quitting. So today's podcast is a little different. Our guest for this episode is our friend A-list copywriter, Marcella Allison. In addition to writing dozens of successful promotions in the financial industry over the past few years, Marcella has spent much of the last seven years building a community to help mentor and support women in marketing. Originally, it was called Titanides, and now it's called the Mentoress Collective, but recently Marcella made the decision to close the doors on that venture, and this episode focuses on that decision. We also talked about mentoring, pay gaps, and what comes next. There's a lot to learn from Marcella's story and her decision, and we hope that you'll stay to the end when Marcella makes an offer that we think is almost too good to be true.

Kira Hug:  But it is true. It's too good to be true, but it is true. And this is actually the last day before the price increases for the Think Tank, our mastermind. If you listen to the podcast, you've heard us talk a lot about the mastermind over the last few months. If you have any interest in it, today would be the best day to reach out to our team and find out if it's a good fit for your business so that you can jump in there before our retreat, before our virtual retreat on June 9th and 10th, and before the price increases. You can find out more at the copywriterthinktank.com

Rob Marsh:  And just a note about this episode,