In the third episode of The Copywriter Club Podcast, Kira and Rob interview Talia Wolf, a conversion optimization expert who just launched her first course on emotional targeting. Talia shares her take-aways from the launch as well as her thoughts on sky diving and Harry Potter (of course). There’s a little background noise when Talia is speaking, but the advice Talia shares makes it all worthwhile. Take a listen by clicking the play button below, or scroll down for a full transcript.

 

The people and stuff we mentioned on the show:

Talia’s Website

Emotional Targeting Course

Talia’s post on Copyhackers

Joanna Wiebe

Angie Schotmuller

Peep Laja

Oli Gardner

Harry Potter

Luna Lovegood

Talia’s Twitter

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

Intro: Content (for now)

Outro: Gravity

Full Transcript:

RM: What if you could hang out with really talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Kira and I try to do every week at The Copywriter Club Podcast.

KH: You’re invited to join the club for episode 3 as we chat with conversion marketing expert Talia Wolf about emotional targeting, conversion optimization, the impact of speaking engagements on her career, and her thoughts about what makes a good copywriter.

Hey Rob. Hey Talia.

RM: Hey Kira, Talia.

TW: Very well. How are you guys?

KH: Good. Thanks for joining us here today. Talia, can you just start off by sharing briefly your story of how you got to where you are today, where you just launched a course, which we want to talk about in a little bit, and the path, how you got here?

TW: Sure. I’ve been doing conversion optimization for I think around six years. I’m never really sure because I actually started doing conversion optimization before I really knew that’s what I was actually doing. I started my own conversion optimization agency around six years ago. The conversion optimization agency,