Joel Bergeron is our guest on the 303rd episode of The Copywriter Club Podcast. Joel is a copywriter who specializes in blockchain technology and web3. His interview dives into the world of blockchain and how copywriters can learn more about this new technology and even pivot their careers into blockchain writing.

Here’s how the interview goes:

His transition from being a military policeman to international disaster services in Asia.

Why he decided shift into marketing and how he found copywriting.

How he infuses his past lives into his copywriting career.

What the heck is blockchain?

What’s the difference between blockchain and web 3.0?

How to know when to pause and slow down vs. push and go harder?

The thing that helps Joel take a step back and remember his why.

Building a lifestyle business and realizing when you need to pivot and make changes.

The benefits of blockchain – more than just money?

What it means to be 100% in control of your money.

The downsides of blockchain and decentralization.

How blockchain can apply to copywriters.

Breaking into the blockchain niche as a copywriter – what’s involved?

Finding a niche that aligns with your values and finding the right business to work with.

How to find out more information about blockchain.

The philosophy behind blockchain technology and how it has the potential to change world.

Tune into the episode or read the transcript below.

The people and stuff we mentioned on the show:

The Accelerator Waitlist

The Copywriter Think Tank

Kira’s website

Rob’s website

Joel's Website

The Copywriter Club Facebook Group

The Copywriter Underground

Free month of Brain.FM

 

Full Transcript:

Rob Marsh:  Today's episode of The Copywriter Club Podcast is a little different than usual in that our guest is Joel Bergeron, who is not only a copywriter but an expert in web 3.0 and blockchain technology, something that we have to admit we didn't know much about before our interview. And maybe we still don't know that much about it after the interview. We've spent a lot of time asking Joel about blockchain and the opportunities that are there for copywriters in this emerging industry. But how does a copywriter become an expert in blockchain? Joel's path is a bit serendipitous, going from the military to international development and disaster Services, ultimately ending up where he is today, but we'll let him tell you how he got there.

Kira Hug:  Before we jump into the interview with Joel, we've got an announcement. We have something coming up for you soon. On August 23rd, we're hosting two different master classes, free master classes, and we are really excited to hopefully see you there. Rob, can you just kind of tease the subject matter that we're going to be diving into?

Rob Marsh:  We call it Flip Switch, and it really is about finding leverage in your business. Anybody who's taken a physics class in high school or whatever, you know there's this idea that a lever can help you move really big weights. Well, we apply that to a few things in your business. And there are certain levers that you can use to make progress a lot faster. Of course, as a copywriter, you can try to figure out all of this stuff on your own. You can go through the process trying to figure out who your clients are, what kinds of things they need to buy or will buy, or how to price yourself so that they'll say yes. You can figure that out on your own, or we can show you how to use these levers to do that in your business too. So check out the master classes coming up. I think it's pretty good training.

Kira Hug:  Yeah, it's great. So it's August 23rd. If you have any interest, you can jump into the link in our show notes and check out all the information and reserve your spot. So we hope to see you there.

Rob Marsh:  All right, let's get to our interview with Joel.