Kate Toon joins The Copywriter Club Podcast for episode 31—all the way from Australia. She co-hosts Hot Copy, which we’ve jokingly referred to as “the second best copywriter” podcast. She casually throws out words like “scuppered” and “rubbish” and “bloomin’” as she talks with Rob and Kira about:

• the backdoor she opened to land a copywriter job at Ogilvy

• the “agency” skills she learned that she applies in her freelance work every day

• why freelancing is so much harder than working at an agency

• why creating products isn’t the path to easy street you might think it is

• how she created products and courses—all while working for her clients

• why she’s taking a year off from reading blog posts and articles

And there’s much more in this episode to tickle your ears. Click the play button below, or scroll down for a full transcript.

The people and stuff we mentioned on the show:

Sponsor: AirStory

Ogilvy

Mad Men

The Clever Copywriting School

Kate’s SEO Course

Rand Fishkin

Mustache wax

Hootsuite

Zencastr

Moz

Neil Patel

QuickSprout

Oprah Winfrey

Netflix

Crazy Ex-Girlfriend

This American Life

Ira Glass

The Sydney Morning Herald

The Misfit Entrepreneur (Kate’s Book)

Kate’s website

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

Intro: Content (for now)

Outro: Gravity

Full Transcript:

The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at Airstory.co/club.

Rob: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Kira and I do every week at the Copywriter Club Podcast.

Kira: You’re invited to join the Club for Episode 31 as we chat with copywriter SEO expert and misfit entrepreneur, Kate Tune about creating three successful businesses without a plan, SEO copywriting, running a podcast and writing conference and how to rock a hula hoop.

Rob: Hey Kira, hey Kate.

Kate: Hello.

Kira: Hey Rob, hey Kate, thanks for being here.

Kate: Thank you for that lovely intro.

Rob: We try to change it up with every guest and you’ve called yourself the misfit entrepreneur so we thought, yeah it was appropriate.

Kate: Thanks, yeah. And you managed to drop the hula hooping in, as well which is awesome.

Rob: Exactly.

Kira: Well Kate, I think a great place to start is with how you became an SEO copywriter consultant and then we can talk about your job as a chatline operator later.

Kate: Yeah, so I probably went a fairly traditional route. I’m not sure everybody’s route to copywriting is so different, isn’t it? So, I went to university and did an utterly pointless degree in history, Roman history or something like, can’t remember. And then I left and I desperately wanted to be a magazine journalist but I had racked up so much debt at university that I had to get a real job as a, pretty much a secretary. Then I worked in various jobs, in events, in publishing and eventually got hired by this weird agency that was building something called websites, way back. I’m showing my age, now. I worked there for a few years and then I moved over to Australia and managed to get a job at Ogilvy, which is a big advertising agency in America and also it’s over here in Australia, as well.

From there I transitioned into being a copywriter and worked on lots of big brands, global brands and kind of hated it, kind of didn’t like the agency life and as I got older, it got harder. Then eventually I got with child and could no longer be an agency copywriter because you have to work like 70 hours a day.

So I gave it all up and became a freelance copywriter. Whoo hoo! That was a potted history.

Rob: Let’s unpack that jus a little bit. We talk quite a bit with copywriters who are doing freelance stuff but...