Jennifer Spivak is our guest for the 312th episode of The Copywriter Club Podcast. Jennifer is the CEO and founder of The AdGirls Agency, and she’s helped hundreds of businesses generate millions of dollars on Facebook and Instagram with the use of simple funnels. In this episode, she breaks down her funnel process and how copywriters can implement a low ad-spend approach to lead generation.

Here’s how the conversation went:

How Jennifer got into the entrepreneurial space and her mission behind her business.

Getting out of an abusive relationship and how $1500 saved her life.

How she grew her business through organic relationships and virtual door knocking.

Why she set up one simple ad to book a call with her and how it turned out.

Is it a good idea to turn your business into an agency?

When this happens… It’s time to make a business pivot.

Her team of 16 and how each position allows for her to step into her visionary role.

What she would do differently if she was starting her business over.

Her system and process for hiring and how to find out who would be a good fit for your team.

Do you need a business partner?

Split of equity – what’s that conversation like?

Integrator role vs visionary role – what’s the difference and what are each responsible for?

What NOT to do in your funnel and how to get chosen as the no-brainer choice.

Her 4 messaging buckets to build relationships quickly and effectively.

What if you don’t have a large budget for ads?

The better follow-up method when someone books a call with you.

The benefits of having a simple funnel in place… Call it the easy, lazy marketing approach.

Switches and changes you might need to make to step into the visionary role in your business.

Struggles of a 7-figure business owner and navigating new businesses.

Why you should throw your timeline out the window and do this instead.

Don’t wait to listen (or read) this episode.

The people and stuff we mentioned on the show:

Join the P7 Client Attraction Pipeline

The Copywriter Think Tank

Kira’s website

Rob’s website

Jennifer's Forbes article 

Jennifer's website

Join Million Dollar Agency and use code "copywriterclub" for 25% off.

The Copywriter Club Facebook Group

The Copywriter Underground

Free month of Brain.FM

Episode 54

Episode 64

Episode 203

Full Transcript:

Rob Marsh:  If you've been in the marketing world for more than a few days, you've probably heard the idea that you need a funnel. After all, a single funnel that reliably brings the right clients to your business is the difference between feast and famine and working with clients that you love versus working with those who tax your patience and drive you crazy.

Our guest for this episode of The Copywriter Club podcast is Jenn Spivak, the founder of The Ad Girls agency. Jenn's take on creating a great funnel that attracts ideal clients is different from the approach of almost every other expert that we know and, in the second half of this interview, she broke it all down so that you can borrow her approach for your business. Before we share that, Jenn also talked about building her agency, how she hires the various roles on her team and a lot more. We covered a lot of ground in this interview, so stick around because this one has dozens of insights that are going to help you in your own business.

Kira Hug:  Before we jump into our interview with Jenn, this podcast is sponsored by the P7 Client Attraction Pipeline. If you haven't heard about it and you have no idea what's going on with P7, there's still one day to jump inside before we officially start this intensive on Thursday, and if you're like, "I don't know what this is. What's P7? What does this mean?" we'll give you an idea of what it's all about. After talking to hundreds of copywriters over the last five years,