Rob Perry is our guest on the 315th episode of The Copywriter Club Podcast. Rob Perry is a SaaS and B2B copywriter and consultant who has built a solid pipeline of clients without using a website, email list, or high-profile social media presence. In fact, he grew his business using a platform you may be familiar with: Upwork. How’d he do it? And could you do the same?

Stick around and find out:

How Rob went from President of sales to copywriter and how he leveraged his skills.

The struggles of abruptly moving your family overseas.

How he used Upwork to start copywriting and became a sought-after copywriter.

Standing out on a platform like Upwork and becoming the go-to choice.

Are 3 minutes of value worth your time?

Upwork 101: Setting yourself up for success in 3 steps.

Why you need to filter jobs on Upwork and cut out the noise and save time.

How to avoid clients who have unrealistic expectations.

Did Kira get kicked off Upwork?

How to tailor your proposals to each job.

The top reasons copywriters should use Upwork to fill their pipeline.

Can you build and make connections OFF the platform?

Finding the projects you actually want to work on.

How to dig up the pain points of your ideal client and create a solution.

Rob’s advice on closing sales calls and being a better salesperson.

What mistakes are copywriters making in the sales process?

How to step into different personas and voices as a copywriter.

Why it’s crucial to practice confidence and adjust (and take care of) your mindset.

What NOT to do when adding retainers to your client load.

Avoiding bad habits and thinking strategically about your business.

When to use Upwork and how to keep it from being your only lead source.

Thinking about building a team? Do this first.

How to get to where you want to go FASTER.

Press play or check out the transcript.

 

The people and stuff we mentioned on the show:

The Copywriter Think Tank

Kira’s website

Rob’s website

Rob Perry's Free Upwork Workshop 

The Copywriter Club Facebook Group

The Copywriter Underground

Free month of Brain.FM

Episode 19

Episode 248

Episode 265

Full Transcript:

Rob Marsh:  In the past five years of interviewing successful copywriters on the podcast, I can only remember one who was running a successful business without a website or a social media presence, or an email list for that matter. And perhaps coincidentally, that person, I believe, is the highest-paid copywriter working in the world today. Now, I'm guessing at that assumption, but if he's not the highest-paid, he's definitely in the top five. And you might be thinking, "Well, sure, a copywriter with a good reputation and a steady flow of very high-paying clients can get away without a website or an email list or a social media presence. But what about an almost unknown copywriter working in places like Italy or Chile or Spain without any high-profile clients? In fact, a copywriter who might be getting the bulk of his clients in a place like Upwork?"

Our guest on the Copywriter Club Podcast today is copywriter Rob Perry, and he says that it's not only possible to do that, but that he's been doing it successfully for years. You're going to want to stick around for this one and hear how he's done it.

But before we get to our interview with Rob Perry, this podcast is sponsored by the Copywriter Think Tank. That's our combination of coaching, training, and Mastermind for ambitious successful copywriters who are ready to take their businesses from where they are now, maybe somewhere around $5,000 a month and doubling, tripling, or doing even better with it. Or maybe they want to launch a new product or a podcast or create a course or membership or something different in their business, the Think Tank is the place that you can do it.