Copywriter Sarah Grear stops by the clubhouse to share how she’s built a successful copywriting business over the past five years. Sarah’s clients include course creators and entrepreneurs about to launch their products. As usual, Rob and Kira ask questions to pull back the curtain and reveal the tactics and ideas that have made her successful, including:

•  The two-year process she used to identify her niche

•  How she slowly priced herself out of doing websites (and what she charges now)

•  Why she does “live edits” with her clients

•  How she creates a copywriting experience for the people she works with

•  What she did to land a speaking gig at Rick Mulready’s event and Social Media Week

•  How she used networking to get 80% of her clients when she was just getting started

•  Why she created a $1000 course and lowered the price since it launched

•  How she takes four months off a year (and doesn't lose clients or revenue).

We say this a lot, but this is another must-listen episode for anyone who wants to grow a successful writing business. Click the play button below, or scroll down for a full transcript.

The people and stuff we mentioned on the show:

Sponsor: AirStory

The Copywriter Accelerator

The Well-fed Writer

The Law of Attraction

Rick Mulready

Pat Flynn

Amy Porterfield

James Wedmore

Social Media Week

Copy Camp

Maggie Patterson

Streak

Sarah’s Giving Page

826LA

Sarah’s website

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

Intro: Content (for now)

Outro: Gravity

Full Transcript:

The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at Airstory.co/club.

Rob:Before we get to this week’s interview, we want to tell you about The Copywriter Accelerator, a new 12-week program designed to help newish copywriters get serious about their business. This isn’t a copywriting clinic. Instead, we’ll work with you to improve the business side of your business, things like your onboarding process, choosing a niche, building a brand, and being a smarter business owner. This isn’t a video course. It’s hands-on training with personal access to both Kira and me.

To learn more, go to thecopywriteraccelerator.com. Now, on to the show.

Kira: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes, and their habits, then steal an idea or two to inspire your own work? That’s what Rob and I do every week at The Copywriter Club Podcast.

Rob: You’re invited to join the club for episode 32 as we chat with freelance copywriter, Sarah Grear about writing for healers and creative souls, how she landed a speaking gig at Social Media Week, working with her coach and a team, and taking branding vacations.

Kira: Hey, Rob. Hey, Sarah.

Sarah: Hey, guys. I love it.

Rob: Hey, Sarah.

Sarah: I’m so excited.

Rob: We’re excited to have you.

Kira: I think Sarah, a great place to start, and this what I’m actually really curious to know, where did you come from? What were you doing before you started your copywriting venture?

Sarah: Cool. Yeah. I totally want to share my story with you. Before I do that, I just really quickly want to acknowledge both you and Rob for putting together this amazing podcasting group. I just want to say when I first started getting my copywriting business going, I actually, the number one referral source for my business was other copywriters, and I don’t think that gets talked about enough, so part of the way I build my business is what you guys are creating, so I’m just so grateful for communities like this, and I just wanted to say thank you for that.

Rob: Thank you. That’s nice of you to say.

Sarah: Yeah. Totally. The way I got started in copywriting and where I came from, I actually went to art school.