Our first guest to make an encore appearance on the club podcast is Canadian copywriter, Ry Schwartz, who just flew in from Costa Rica in time to talk with Rob and Kira about:

• the new “product” Ry is launching soon with his girlfriend

• using masterminds to meet potential clients

• how he deals with “freak out”

• how he vets clients (sometimes he asks them to sing with him)

• how he conducts his R&D (and what client work has to do with it)

• what he does to get people to take “uncomfortable action”

• how he invoices for “giving a damn”

• what he would do today if he had to start over from scratch

There’s so much good stuff in this episode that we’ve already listened to it three times before we released it. Don’t miss all the great advice Ry has to share. Click the play button below, or scroll down for a full transcript.

The people and stuff we mentioned on the show:

Sponsor: AirStory

Copy School

Joanna Wiebe

Marc Angelo Capalla

Superhero Academy

The Wonder Twins

The Babysitters Club

Futurism

High Existence

The other Ry Schwartz podcast

Marian Schembari

Carpool Karoke

Sam Woods

TGIFridays

Amy Porterfield

Tarzan Kay

Gabby Bernstein

Jeff Walker

Ryan Levesque

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

Intro: Content (for now)

Outro: Gravity

Full Transcript:

The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at Airstory.co/club.

Rob: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Kira and I do every week at The Copywriter Club Podcast.

Kira: You’re invited to join the club for Episode 33 as we chat with copywriter Ry Schwartz about what he would do if he had to start over from scratch, how he thinks through email sequences, how to focus when you’re freaking out, and vetting new clients.

Joins conversation in progress...

Kira: Well, maybe we can start there. We’re not doing an official intro, I don’t think. I want to hear more about your travels and where you’ve been and why you’ve been traveling and what you’ve been doing off the radar.

Ry: Yes. Yes, so I’ve been really on the road since mid-February. I’ve been location-independent for three or four years right now. I never really took advantage. I get very romantic about the idea of travel, but in practical terms, I can’t leave my house without packing for Cliff Bars, just because I have this intense fear of starvation. It really took a lot to pull the trigger on that, but it’s something that my girlfriend, Sue, and I were talking about for two years, just even considering relocating to Costa Rica for the winter, because who wants to be in Montreal in the winter? Then yeah, I finally pulled the trigger. I surprised her with this three-week trip, part of it at this mastermind. A few of the things are already taken care of for us and we don’t have to pack too many Cliff Bars.

Yeah, we ventured down there in mid-February. It was initially supposed to be on the backend, at the end of the launch I was doing with the Copy Hackers. We were going to launch Copy School. I was going to create my new program within in, and then we were just going to celebrate with this three-week cathartic release in the jungle. As luck would have it, our launch dates got pushed back. I was actually in the jungle trying to get any kind of Wi-Fi possible in any location possible in order to write emails for the launch and just work with that pivot. God bless Joanna for being patient with that. I’m like, “I literally am in the middle of the jungle. There is no Wi-Fi present. The only Wi-Fi providers are three hours away and they really don’t give a crap about my product launch right now.”

Yeah,