Anne-Laure Le Cunff is our guest on the 331st episode of The Copywriter Club Podcast. After deciding to go back to school to study neuroscience, Anne-Laure created a newsletter that turned into the thriving business known as Ness Labs, a science-based learning community to become more creative and productive without the burnout. Anne-Laure shares how business owners can minimize content overload and make their lives simpler.

Here’s how the conversation goes:

Why Anne-Laure decided to go back to school and shift her career path.

What is the generation effect and how it’ll help you learn more effectively?

How a newsletter became a full-fledged business.

The importance of finding the learning output that works for you.

The reality of being an “expert.”

Is there such a thing as the curse of knowledge?

Why everyone could benefit from becoming a teacher.

How do you connect all the things you’ve learned?

What is mind gardening and how does Anne-Laure use it in her life?

Are you holding onto too much random information?

How she organizes her notes and filters through her mind as she takes notes.

A book reading process – is it effective?

How to decide what to learn next.

What does creative chaos actually consist of?

The benefits of breaking up your work into smaller tasks.

How to work with your team in creative chaos.

Do you have to change your work style for other people?

Time management and themed days – could it work for you?

How she balances her Ph.D. program and running a business.

Anne-Laure’s advice for creating your OWN ladder and path.

Do you have transferable skills? Assess before you pivot.

How to run experiments on yourself, collect data, and conduct personal check-ins.

What to watch out for to avoid burnout.

AI and the future of copywriting.

Tune into the episode or read the transcript below.

The people and stuff we mentioned on the show:

The Copywriter Think Tank

Kira’s website

Rob’s website

Ness Labs

Anne-Laure's Twitter page 

The Copywriter Club Facebook Group

The Copywriter Underground

Free month of Brain.FM

Full Transcript:

Rob Marsh:  There's a term renaissance man or renaissance woman that refers to people like Leonardo da Vinci, who had many interests in hobbies from writing and art to engineering and architecture. Another word used to describe people like this is Polymath. Isaac Newton and Benjamin Franklin were Polymaths. And Polymath or Renaissance woman are the terms that come to mind when I try to describe our guest for this week's episode of the Copywriter podcast. She is Anne-Laure Le Cunff, and she knows a lot about a lot. She's a neuroscientist, entrepreneur, and ex-Googler, expert note-taker, and all-around genius. Not to mention that she's a really cool person to hang out with. I have been following Anne-Laure for a few years and was thrilled when she agreed to join us to talk about learning and neuroscience and expertise and getting things done and so much more. I think you were going to love this interview.

Kira Hug:  But before we jump into the interview, this podcast is sponsored by the Copywriter Think Tank. That is our mastermind for copywriters and creatives and other marketers who want to figure out what's next in their business. That could be anything from stepping on a stage for the first time or creating a new product, maybe a new podcast, maybe a new video channel. Maybe you want to build out an agency or a product company. Maybe you just want to be the best-known copywriter or expert in your niche. Regardless of what it is, or even if you don't know what it is exactly, but you know there's something out there for you, this is how we help copywriters in the Think Tank. You can learn more if you're interested in being a part of a mastermind and joining us at retreats.