Chloe Barnes is our guest on the 332nd episode of The Copywriter Club Podcast. Chloe is a copywriter and creator coach who made her freelance gig a full-time income. After going viral on a little platform known as TikTok, Chloe has been able to grow her business by building her personal brand. But what makes good content and how can you use the platform to your advantage? Tune into the episode to find out…

You’ll also hear:

Why she ended up studying abroad in Sweden and how it changed the projection of her career.

Starting a travel blog and getting a full-time content marketing job out of it.

How she maintained working a 9-5 and a 5-9.

Why she ended up on TikTok in the first place.

How she blew up on TikTok on two different occasions and booked out her calendar.

Why you need to be okay with the long game and how to be consistent.

How she builds her personal brand on TikTok rather than her copywriting expertise.

Her process for posting on TikTok and her content marketing strategy.

How do you come down from a viral moment?

What about haters and trolls? What do you do about them?

Balancing the many ideas that come from quick growth and success.

Dealing with wrong-fit clients and how to navigate sticky situations.

How to develop your own style on social media.

Why you don’t have to pay to get started and how it’s holding you back.

Press play or read the transcript below.

The people and stuff we mentioned on the show:

The Copywriter Think Tank

Kira’s website

Rob’s website

Chloe's TikTok

The Copywriter Club Facebook Group

The Copywriter Underground

Free month of Brain.FM

Full Transcript:

Rob Marsh:  How long does it take to become an overnight sensation? How much work do you need to put in until something goes viral or your audience starts to find you? And what happens when you finally break through and people want to hear from you? Our guest for this episode of The Copywriter Club Podcast knows the answers to those questions. Copywriter and TikTok sensation, Chloe Barnes, is here to answer those questions and more. We talked about going viral on social media, dealing with haters and trolls, her not exactly strategic approach to creating content and a lot more. So stay tuned because we think you're going to like this episode.

But before we get to that interview, this podcast is sponsored by the Copywriter Think Tank, that's our mastermind for copywriters and other marketers who want to do more in their businesses. Whether that's getting onto a stage, creating a new product, growing the business that you already have, creating a video channel, building an agency, anything like that. Maybe you want to just become the best known copywriter in your niche. That's the kind of thing that we help copywriters do in the Think Tank. To learn more, visit copywriterthinktank.com and fill out that short application.

And I also need to introduce you to my guest host for this episode, copywriter and business strategist, Jill Wise. Jill has been a previous guest on the podcast, that was episode 235. She's also a former Think Tank member. She's an amazing copywriter. Welcome to the show, Jill.

Jill Wise:  Thank you so much for having me. Like I said before we started recording, I was really excited to just hang out with you this morning.

Rob Marsh:  Yeah, well I mean, when you're talking about all the amazing things... Before we started recording the show, telling me all the things going on in your business, I'm like, I wish we had more time now.

Jill Wise:  I mean, maybe I'll just come back for another episode.

Rob Marsh:  Yeah, let's do that.

Jill Wise:  I'm pitching myself live.

Rob Marsh:  We should definitely do that. I mean, since the last time we recorded you've had a baby, your business is still growing and doing amazing. So yeah, you have a lot, I think to add, not just to this conversation, but maybe a future episode.