Rob and Kira sit down on the 340th episode of The Copywriter Club Podcast to chat about a few episodes that have stood out to them over the last 5 years. Yup, they’re jumping all the way back in the archives to tap into what still applies to today’s copywriting arena and how you can use past insight to your business today.

Here’s how the conversation goes:

The copywriting event happening in London in 2023.

The FREE A.I. challenge being hosted THIS week.

Rob and Kira’s new A.I for Creative Entrepreneurs podcast.

Why Joel Klettke didn’t start with beginner rates and jumped straight into value rates?

How to turn mindset and confidence into action.

The difference between an employee mindset and an entrepreneurial mindset.

Do you need a portfolio to start charging higher rates?

How to shift our mindset around the imposter complex.

The benefits of imposter complex.

The 12 lies of the imposter complex and what to do about it.

What is The Stone Soup tale and how does it apply to copywriting?

How to become the go-to copywriter in the room.

Jereshia’s advice on high-ticket sales as a copywriter.

The real difference between low-ticket and high-ticket sales.

Are you being a spork?

What are the POP and the Champagne Closer methods?

How to lead a sales call with authority.

Tune into the episode below by hitting play or reading the transcript.

The people and stuff we mentioned on the  show:

Join the AI Challenge 

The Copywriter Think Tank

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground

Free month of Brain.FM

Episode 21 with Joel Klettke

Episode 47 with Tanya Geisler

Episode 36 with Ken McCarthy

Episode 204 with Jereshia Hawk 

Full Transcript:

Rob Marsh:  Today's episode of The Copywriter Club Podcast is number 340. Not very many podcasts have that long of a lifespan. Most stop a long time before that. In fact, I've heard some people say that the average podcast lasts about 12 to 15 episodes. I'm not sure how correct those numbers are. But we are fully committed to keeping this podcast going because talking to copywriters, content writers, and other marketers isn't just a learning experience for us, it's fun. You are our people, and talking to copywriters is honestly one of the most enjoyable things that we do every week. Having said that, there are a lot of great episodes you probably haven't listened to yet, especially if you've only been listening to the podcast for the last year or so. And even if you've heard every single episode, I'm tempted to wave at our mothers here, Kira, although my mom has passed, but your mom maybe is one of the few that's listened to every episode.

Kira Hug:  She has not listened to every episode.

Rob Marsh:  She should have. But if you've listened to every episode, you've probably forgotten some of the phenomenal advice that we've heard over the years. So we thought today we would share just a couple of clips from our back catalog so you can go back and check out some of these amazing interviews. It's a bit of a best of show episode for you today.

Kira Hug:  But before we jump into all those episodes, this episode is sponsored by the Copywriter Think Tank, which is our mastermind. And we have a retreat coming up pretty soon actually, in June. Early June, we have a virtual retreat with all of our Think Tank members. It's one of my favorite parts of this mastermind and being a part of the Think Tank. It's also my favorite part of being in other masterminds that Rob and I are part of. The retreats are where, it's really cheesy, but that is where the magic happens. Because there's collaboration, you're talking about ideas, and you bring in brilliant people who can teach you something new that you can implement right away in your business.