Katelyn Collins joins us on the 356th episode of The Copywriter Club Podcast. With a background in theater, Katelyn has transferred her many talents into the world of copywriting. Now she writes for 7-figure course creators and is a copywriting educator to those looking to improve their writing chops.

Tune into the episode to find out:

How an actor ignited a passion for email marketing.

What are darlings and how can you cut them in your copy?

The importance of throughlines and how they build decisiveness as a copywriter. 

Katelyn’s inside scoop on what it’s like to work for start–ups. 

When diving head first into your business… Where do you start to find clients?

The delicate balance between being the dreamer and generator in your business. 

What’s really on the other side of uncomfortable pivots and changes in our lives and businesses? 

The perspective shift every entrepreneur needs to make. 

How to recover from burnout and notice when it starts to creep in. 

Is it still worth it to work with course creators?

Her perspective on AI and copywriting and what it means for the changing marketing landscape.

How to minimize the amount of airtime your negative thoughts get. 

The perks of working with 7-figure business owners and a few things to look out for. 

Katelyn’s 4 P’s and how it’ll help you land more clients. 

Why you need to include potential objections inside your project pitch. 

How to be more decisive in your business. 

Her method for nipping writing procrastination in the bud. 

Listen to the episode or check out the transcript below. 

The people and stuff we mentioned on the show:

The Accelerator waitlist

The Copywriter Think Tank

Kira’s website

Rob’s website

Katelyn's website

The Copywriter Club Facebook Group

The Copywriter Underground

Free month of Brain.FM

AI for Creative Entrepreneurs Podcast

Full Transcript: