Ken McCarthy, also known as the “World’s Most Secretive Copywriter” and “Mr. Internet,” is the guest for this episode of The Copywriter Club Podcast, jammed full of great advice for any copywriter who wants to grow beyond simply writing for clients. Ken may be the only guy who can talk about speed reading, the origins of the internet, Johnny Rotten, making soup, Tested Advertising Methods, and of course, copywriting—and have it all make sense in the end. Listen and learn:

•  how Ken become the “world’s most secretive copywriter”

•  what you have to do to “get good” at copywriting

•  Ken’s recommendation about how to grow your business beyond copy

•  the “stone soup” method for creating a product

•  how to avoid the “me too” trap—perhaps the biggest mistake people make online today

•  the marketing secret Ken learned from a punk rock drummer

•  the books he recommends to give you an unfair advantage over the other copywriters

Told you it was jam packed with good stuff. It’s all here in episode 36. Click the play button below, or scroll down for a full transcript.

The people and stuff we mentioned on the show:

Sponsor: AirStory

Ben Settle

Eugene Schwartz

Tim Ferriss

AIDA

Mark Graham

Mark Andreessen

Jim Clark

Ted Nicholas

The link to Ken’s interviews (updated)

System Secrets

Martin Atkins

Nine Inch Nails

Johnny Rotten

Scientific Advertising

Tested Advertising Methods

The Robert Collier Letter Book

Gary Halbert

Ken’s Copy Clinic

My Life in Advertising