Too many of us get caught up in the doing of our business instead of thinking about our business. So for this 376th episode of The Copywriter Club Podcast, we are flashing back to another one of our best interviews... this one from business strategist Jereshia Hawk who went deep on selling to high ticket clients as well as what it takes to truly grow your business. She calls it super thinking. We call it CEO time. Whatever you call it, you definitely want to hear what Jereshia has to say about it.

Click the play button below, or scroll down for a full transcript.

Things we mentioned to check out:

The Road Less Stupid by Keith Cunningham

The Copywriter Club Facebook Group

The Copywriter Underground

Transcript:

Rob Marsh:  Welcome to the New Year. Whether you’re back at your desk today or still taking a few days to ramp back up for 2024, this interview is just what you need… or at least, it is just what I needed to hear to kick off the new year.

It is the perfect compliment to last week’s throwback episode with Seth Godin. Because Jereshia is another expert that I love to learn from. When we interviewed her a little over three years ago, she shared a ton of great information about selling to clients with money… what is often referred to as high-ticket sales. And that’s what we focused the title and promotion of that interview on.

But we also covered the idea of super-thinking. That is the idea that we need to be creating space for coming up with new ideas and insights and not just reacting to what’s going on. And quite honestly, a lot of us spent the past year reacting to economic issues, artificial intelligence and a lot of other stuff that impacted the way we work.

So I think you’re going to like the throwback interview with business coach Jereshia Hawk.

Before we get to that, if you want this year to be better than last year, better clients, better projects, and better opportunities, you absolutely need to visit thecopywriterunderground.com and check out the resources waiting for you there. That’s thecopywriterunderground.com.

Now let’s get to our interview with Jereshia…

Kira Hug: All right, Jereshia, welcome. We want to kick this off with your story. How did you end up as a high ticket sales coach?

Jereshia Hawk:   Well, I kind of stumbled my way here. I was an engineer by trade before even knowing this whole online world existed. And I started doing some of my videos, started getting into coaching, just people asking me to give advice or insight on how I was able to navigate my corporate career and how I was able to position myself for upward mobility opportunities in a nontraditional way or in a way that just wasn’t the same beat and path of how you’re supposed to excel in corporate. And one thing I started recognizing during my coaching calls at the very, very beginning, when I was charging $60 for a month of coaching, less than what you would pay for a fitness class, and the biggest thing that I noticed was the transferrable skills that I had acquired in corporate America.

I was a lead engineer of a $400 million pipeline project, I was responsible for managing our money on a day-to-day basis, making decisions based off of input and output, and so I understood how money moved from a corporates perspective, but then I also understood kind of a gap that I noticed in the industry, or that I noticed just from people that I was discussing on, how do you effectively articulate your value in a way that whoever is in the other position, the buying decision or the position of authority to make a decision, how do you articulate your value in a way where they get it and that it also correlates to how it impacts the bottom line or impacts the thing that’s most important to them, and how do you position yourself to be able to do that repeatedly.

And once I started to recognize that those three things were really my sweet spot and as I started growing in the coaching business,