*Boom* This is the 400th episode of The Copywriter Club Podcast. And our guest for this episode is the CEO of The Nonfiction Authors Association, Stephanie Chandler. She recently published the Nonfiction Book Marketing and Launch Plan and we thought it would be great to find out more about how to write, publish and launch a book into the world. Stephanie did not disappoint. Click the play button below, or scroll down for a full transcript.

 

Stuff to check out:

The Nonfiction Book Marketing and Launch Plan by Stephanie Chandler

The Nonfiction Author Association

The Copywriter Club Facebook Group

The Copywriter Underground

 

Transcript:

Rob Marsh: Before I introduce today’s guest and episode, this is the official 400th episode of The Copywriter Club Podcast. I’m not sure Kira and I ever envisioned this podcast going this long. In fact, other than wanting to have deep discussions that asked hard questions of expert copywriters, I’m not sure what we expected. 

So many people have told us they are copywriters today because they were inspired by this podcast. Or by the stories our guests have shared. Or because they jumped into one of our programs designed to help them grow.

So I just want to take this opportunity to thank you for making this podcast the world’s most popular copywriting podcast. And now on to today’s show…

We’ve talked about writing a book on this podcast several times. But it’s one thing to want to write a book, and another thing to have the tools and plan to make it happen. So when I got a copy of The Non-fiction Book Marketing and Launch Plan, I thought we should probably interview the author on the podcast and dive into what it takes to write and launch a book.

Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And for today’s episode of The Copywriter Club Podcast, my co-founder, Kira Hug, and I talked with former copywriter and current CEO of the non-profit author’s association, Stephanie Chandler. Stephanie founded the Non-fiction author’s association, so she was the perfect person to talk to about this subject as well as when you should take a leap of faith you might not be ready for and what gets taken when thieves rob a bookstore. 

But before we jump in with Stephanie… 

There’s a question that clients ask before they decide whether something you write is worth paying a lot or a little for.

That question is “Can I do this?”

Most clients can write a blog post. Or an email. It might not be as good as the one you would write, but they could do a passable job. Those projects don’t feel all that valuable because clients can visualize themselves creating them. They’re not hard.

Fewer clients think they can strategize and build an acquisition funnel. Or a sales page. Or a book. So these projects are more valuable to clients (which means you can charge more to do them).

And almost no clients have the skills to manage sophisticated email marketing tools like Klavio, ActiveCampaign, or even ConvertKit. And if they do, they’re often too busy to do this work themselves.

These skills are among the most valuable of all. So how do you add a skill like managing email marketing tools to your copywriting services?

This week in The Copywriter Underground, we’ll show you. We’ve invited guest expert and email strategist Matt Brown to share exactly how to make sure your client’s emails get into their customer’s inboxes. And how to use this skill to set yourself apart from all the other “I-just-write-copy” copywriters out there.

It’s a master class for all members of The Copywriter Underground and you can join us if you visit thecopywriterclub.com/tcu today. But do it today, because if you’re listening to this a few days after the podcast comes out, it will be too late.

Having these skills, makes getting hired by high-paying clients easier. But you have to opt in to get the training. And with that, let’s go to our interview with Stephanie.