Standing out and getting noticed is hard in a world with more than a million people calling themselves copywriters and content writers. Posting on social media, writing for LinkedIn, or even creating content for Google or Pinterest—all of those things work. But who wouldn't love to be featured in the Wall Street Journal or Business Insider? You get positive press and a high-value link to your site for SEO. Sign us up. But hold on... it's not as easy as you might think. My guest for the 413th episode of The Copywriter Club Podcast is Gloria Chou, a self-made PR specialist. And in this interview she spells out how you can attract those high value press placements to help grow your business. Click the play button below, or scroll down for a full transcript.

 

Stuff to check out:

Gloria's website

The Copywriter Club Facebook Group

The Copywriter Underground

 

Full Transcript:

Rob Marsh:  As you think about your copywriting or content writing business and all the things you need to do to get yourself out there and in front of your ideal clients… there are a lot of options. There’s social media with its various options from TikTok and Instagram to LinkedIn and Twitter and more. You can create a YouTube channel or a podcast. You can show up at events or in groups in places like Facebook. You can start your own groups using tools like Telegram, Skool, Circle, and of course Facebook. You can ask your existing clients to introduce you to their network and build a business on referrals. I even know one writer who had his car wrapped with a vinyl cover that advertised his work and contact information. 

And honestly, those are just the most popular options—except maybe that car wrap. That might be a little more rare.

One of the most effective ways to get yourself out there is to be featured in a major publication or possibly on TV using PR. That kind of exposure comes with instant credibility and potentially, a massive audience of potential clients. What would an article in The Wall Street Journal or Business Insider do for your clients attraction efforts? I’m guessing it wouldn’t hurt. And if you’re like a couple of copywriters I know, it could instantly double or triple your business almost overnight.

Hi, I’m Rob Marsh, and on today’s episode of The Copywriter Club Podcast, I interviewed former television producer and diplomat and current PR guru expert and unofficial hype woman for dozens of small businesses, Gloria Chou. Gloria’s approach to getting PR is a bit different from other experts who talk about it and definitely worth learning about. What she shares in this interview could be just the thing you need to land the publicity you need to take the next step in your business. So stay tuned to hear what she had to share.

Before we jump in with Gloria…

You only have a couple of days until the next guest expert workshop happening in The Copywriter Underground. I’ve shared a lot of details about what The Underground includes on past episodes, so let me just say this. Unlike a lot of other memberships and groups, the underground is designed to make things easy. There aren’t dozens of modules to watch or complicated hoops to jump through. Just the focused insights and ideas you need to grow your business from wherever you are today to that goal you want to reach. We make building a copywriting business do-able. 

So I mentioned the training coming this week. It’s with Pinterest Marketing expert Heather Farris. She’s going to  show you how to use Pinterest to drive leads to your business. And how just one or two posts, can send new clients your way for years after you post on that platform. It’s a workshop that could add a bunch of new clients and thousands of dollars in new revenue to your existing business. And you can do it in about 30 minutes a week. To get access to Heather’s Pinterest secrets, you’ve got to be a member of The Copywriter Underground, which you can do at thecopywriterclub.com/tcu.