In the 417th episode of The Copywriter Club Podcast, I spoke with case study copywriter Dana Owens... and of course we talked in depth about writing case studies. But as we talked, Dana shared her connection secret for getting plenty of leads for the work she wants to do. It's a great idea that any copywriter can borrow and use to grow their own business. But to get it, you're going to have to listen. Click the play button below, or scroll down for a full transcript.

 

Stuff to check out:

Dana's Tools for Case Study Writers

The Copywriter Club Facebook Group

The Copywriter Underground

 

Full Transcript:

Rob Marsh: One of the client finding ideas I like to talk about is making connections with other service providers. Instead of thinking of other copywriters as the competition, think of them as business associates who can support you in all kinds of ways including by sharing leads. I’ve mentioned more than once that copywriters have shared leads with me that have resulted in more than six figures worth of business over the years.

With results like that, of course you should connect with other copywriters and content writers. But there may be an even better group to connect with when it comes to getting clients. It’s just one of the things we cover on this episode of The Copywriter Club Podcast.

Hi, I’m Rob Marsh, and my guest for this episode is case study copywriter Dana Owens. We covered a lot of ground in this interview including how Dana kind of stumbled on this perfect partner for leads in her busines. If you write case studies it’s a connection idea you can steal and use today. But if you write any other kind of copy, you can use this idea as well, you’ll just have to figure out who your perfect connection partner is. So stick around to hear more about it.

Before we jump in with Dana…

It’s been a little while since I’ve mentioned our special report called How to Find Clients that features more than 20 different things you can do, starting right now, to find your ideal clients. It also shares the 4 mistakes you absolutely can’t afford to make when looking for clients—if you do, you are dead in the water… and it also shows you five things you need to do before you reach out to the people you want to work with IF you want them to say yes. This isn’t some dainty one page PDF you’ll forget about in a day or two… it’s 36 pages jam packed with ideas that either we’ve used in our own businesses or we’ve seen other successful copywriters use to grow theirs.  You can get your free report by going to thecopywiterclub.com/findaclient   that’s all one word. Get your free report now.

And with that, let's go to our interview with Dana…

Hey Dana, it is so great to see you. Welcome to The Copywriter Club Podcast. You know how this goes because you've been part of The Copywriter Club world for a long time, but let's start with your story. How did you become a copywriter?

Dana Owens: Well, first of all, I'm so excited to be here. I actually learned that copywriting was a real thing from the Copywriter Club podcast. Seven years ago, I remember taking a road trip with my husband. And that was like back in the day where I had to connect his iPad to the car through a USB cord. And I had like 10 episodes of The Copywriter Club Podcast downloaded. And throughout the road trip, we listened to the episodes. And that's when I realized copywriting could be like a real career and a real business. And that's when he also learned it. So the fact that I'm talking to you today is just like, I don't know, a funny, funny, full circle moment.

Rob Marsh: So that's amazing.

Dana Owens: Yeah. But I started, um, I got involved in copywriting. Like I wish I would have started so much earlier than I did, but I graduated with a journalism degree and became a journalist for one year. Um, I went to work for a local, I'm from Michigan. So it was like a local small town paper and was the police reporter into the police be...