Marketing consultant, Leticia Collins is our guest for the 420th episode of The Copywriter Club Podcast. She's an expert in community-based email list growth, so it's no wonder she added 4300 people to her list in less than a week. Want to know how she did it? Then this episode is for you. Click the play button below, or scroll down for a full transcript.

 

Stuff to check out:

Leticia's website

The Copywriter Club Facebook Group

The Copywriter Underground

Full Transcript:

The money is in the list, or that’s what we’re told. And before you can work on getting some of that money out of the list and into your business, you need a list. If your list is small, you need a bigger list. If your list is full of the wrong people, you need to find the right people. As a business owner, one of your big challenges is your list. And knowing that, would you like to hear how you can add hundreds, maybe even thousands of qualified names to your email list in as little as a week?

Hi I’m Rob Marsh and on today’s episode of The Copywriter Club Podcast, I talked with marketing strategist Leticia Collins. Tish is a successful marketer who has worked hard to grow her list. And in this interview, she shared how she added 4,300 subscribers to her email list in one week. And triped her revenue in the process. If you want to grow an email list full of potential clients for your business, this episode is for you.

Before we get to that though… you hear me tell you about several resources that we’ve put together to help you build and grow a writing business. I’m going to quickly list a few of them here so you can get the help you need… we have a free facebook group called The Copywriter Club. You can find us on Facebook and request that we add you to the group where you’ll find seven years of threads about all kinds of copywriting and business questions. 

Obviously you know about this podcast. You’re listening to it right now and there are more than 400 interviews with successful copywriters and other experts in our backlist. Once you’ve listened to this episode, scroll through to find interviews with people like Seth Godin, Jay Abraham, Jereshia Hawk, Joanna Wiebe, Todd Brown, Kennedy and so many others. Honestly, it’s the best free library of copy, content and business ideas that you’ll find anywhere. And it’s at your fingertips. Take a minute now to subscribe on your favorite podcast player so you don’t miss another episode.

And right now you can get our free, 36 page mini-book called How to Find Clients when you go to thecopywriterclub.com/findaclient . I guarantee you’ll find at least one and probably 5-10 ideas you can use to find a client for your business. We’re here to help you build a business, so be sure to take advantage of all the free resources we’ve provided for you.

And now, let’s go to our interview with Tish Collins.

Welcome to the podcast, Tish. I want to start with the question we always start with, which is how did you become a content creator, a digital marketing strategist, business mentor, all of the things?

Leticia Collins: Hi, well firstly thank you so much for having me on, it's so lovely to be here. And I got started in business, I started my business back in 2019 and I never really saw myself becoming a business owner at all, I kind of fell into it. It started when I went to university, I studied journalism and creative writing and one of our assignments, one of the very first assignments was for us to start a blog. I had always wanted to do that. So I was really excited about it. I started my blog and it was going to be like a portfolio for when I became a journalist. Obviously that didn't happen. Um, but what did happen is I began to grow my blog. I grew my Instagram. I started working with brands and I kind of started my first business that way. And then after a few years I began to get some questions about how I was getting paid to work with brands and growing my Instagram so fast.