For the 49th episode of The Copywriter Club Podcast, Sean D’Souza is here to talk about about the psychological tactics that get people to respond to your sales message. Kira and Rob go deep with Sean asking about how he started his business and what he wants from it today. Sean talks about:

•  how he got into copywriting, then out, then back in.

•  how a short presentation inspired by Jay Abraham inspired The Brain Audit

•  the seven “red bags” of The Brain Audit and how they work together

•  the questions he asks when creating a sales page

•  the “x-ray vision” problem that books and courses suffer from

•  why teaching is the best kind of selling

•  how to establish yourself as an expert

•  what kind of testimonials you should have on your sales pages (would you believe they should be 1500 words?)

• and more…

Perhaps most importantly for overworked copywriters, we asked Sean how he manages to take three months of vacation every year and how his morning routine helps him maintain his energy and effectiveness. These are ideas we need to try. Click the play button below, or scroll down for a full transcript.

The people and stuff we mentioned on the show:

Sponsor: AirStory

Leo Burnett

Psychotactics

Good to Great by Jim Collins

Jay Abraham

The Brain Audit

5000 BC

Superman

Article Writing Course

Six questions for testimonials

Mixergy interview

Michael Phelps

Bob Bowman

The Three Month Vacation Podcast

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

Intro: