For our 50th episode of The Copywriter Club Podcast, we’re doing things a little differently. Actually, quite a bit differently. We’ve flipped the microphone and invited Ry Schwartz back for another visit—but this time to ask questions of copywriters Kira Hug and Rob Marsh (your humble hosts for all the other episodes). Ry does his best to get the goods from us. In the process we cover...

•  Rob’s advice on how to have a happy marriage (obviously he hasn’t had to give it a lot of thought)

•  how copywriting applies to marriage

•  the nicest thing anyone has ever said to Kira

•  what Rob and Kira would look for if they were hiring a “copy cub”

•  what they do to learn new things every day

•  the music they listen to (or don’t) when they write—you may be surprised

•  what Kira and Rob would do right now if they had to rebuild their businesses from scratch

•  what they’ve learned as they created a coaching program

•  what they would do if they couldn’t be copywriters any more

Plus what they think is the most important thing for copywriters to do today, Ry’s better-than-expected-but-still-bad Irish accent, a few music clips and more. If you like 80s hip hop, Disney mermaids and great copywriting advice, you’ll want to click the play button below, or scroll down for a full transcript.

The people and stuff we mentioned on the show:

Sponsor: AirStory

Narcos

Chuck Taylors

James Wedmore

The Voice

Hillary Weiss

It’s Tricky (Run DMC)

I Love You (Climax Blue’s Band)

The Things You Never Remember (Dave Brubeck )

Genie in a Bottle (Christina Aguilera)

Hips Don’t Lie (Shakira)

Ry’s announcement episode

Rob’s book

The Copywriter Think Tank

Tanya Geisler on the Imposter Complex

The Copywriter Accelerator

Rick Steeves

Under Pressure (David Bowie and Queen)

The Little Mermaid

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

Intro: Content (for now)

Outro: Gravity

Full Transcript:

The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at Airstory.co/club.

Ry: Hi, all right. I’m interviewing you guys today, that’s fun.

Kira: I’m a little nervous.

Ry: A little nervous? I have some good questions here, I watched Narcos all weekend, so I have a lot of drug-related questions.

Kira: Oh, my god.

Ry: Yeah, it’s just where my brain is going. This almost blends perfectly well with my first question, but we haven’t done the actual intro yet. I’m going to do it in a British accent.

What if you could hang out with seriously talented copywriters and other experts ask them about their successes and failures, their work processes and their habits, then stealing an idea or two to inspire your own work, that’s what I get to do today at The Copywriter Club Podcast.

I also get to put on a terrible Irish accent and I’m doing it because we are flipping the microphone, that’s an awkward thing to say; but we’re turning the microphone on the other side of the virtual table. I get to ask Rob and Kira the awkward questions about life, business, copywriting, and all the amazing things in between. Thanks for letting me do this and thanks for being on your own show, guys.

Rob: Yeah, you haven’t even told us who you are yet.

Kira: We’re just supposed to know after that brilliant accent.

Ry: I’m a ghost, I think we should only reveal it at the end, to see if people could guess who this has been the entire team.

Kira: That’s a good taste.

Ry: Hint, it is Rob’s younger self coming back.

Rob: Much better looking, much smarter, younger self. Yes.

Ry: Yes, who initially turned older Rob on to wearing Chuck Taylors, so it’s is not old Rob, yet.

Yes, thanks for being here. That’s an awkward transition.

I don’t know how you guys do segues so much better than I just did. But, we will start off by talking about Kira’s wedding anniversary because that is currently happening. So,