In the 57th episode of The Copywriter Club Podcast, Kira and Rob talk with Heather Dominick who coined the term, highly sensitive entrepreneur—a name for business owners who are more sensitive to the demands of start-up and freelance work. During our conversation, we asked her:

•  what a “highly sensitive entrepreneur is” and whether it’s a weakness we need to overcome

•  how to know if you were born highly sensitive—20% of us are

•  whether there’s something wrong with Rob who is highly insensitive

•  what being highly sensitive means (and the superpowers HSEs have)

•  a few questions you can ask yourself to find out if you’re an HSE

•  how to work (or live) with someone who is highly sensitive

•  how to approach work (and life) as a highly sensitive entrepreneur

•  the importance of processes and systems to support your work as a HSE, and

•  how to network as an HSE.

We also asked Heather about the similarities between HSEs and introverts (they’re not the same thing) and how her business has changed since she started approaching things as an HSE. This discussion is a little different from our typical episode but shines a light on a personality type that many copywriters deal with regularly. To listen, click the play button below, or scroll down for a full transcript.

The people and stuff we mentioned on the show:

Sponsor: AirStory

Ali Brown’s Glambition Radio

Quiet by Susan Cane

HSE Quiz

Heather’s Website

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

Intro: Content (for now)

Outro: Gravity

Full Transcript:

The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at Airstory.co/club.

Rob: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes, and their habits, then steal an idea or two to inspire your own work? That’s what Kira and I do every week at The Copywriter Club Podcast.

Kira: You’re invited to join the Club for episode 57, as we chat with business coach and founder of the highly sensitive entrepreneur movement, Heather Dominick, about how personality traits affect business success, what it means to be highly sensitive, how to deal with the sensitive people in our lives, and what this all means for copywriters.

Kira: Heather, welcome!

Rob: Welcome Heather.

Heather: Thank you so much. So happy to be here. So happy to be here with both of you!

Kira: Well, when I first heard of you, it was on Ali Brown’s Glambition Radio interview with you. I was on vacation and somehow randomly stumbled upon that particular interview and I remember being like, oh my goodness! This is me! I had no idea that this was a thing and it was kind of like finding out from Susan Cane that I was an introvert a couple of years back when I was like, oh this makes sense! This all makes sense! And then I forced my husband to listen to the interview again so that he would understand why I am the way I am and so ever since then, I knew that we needed you on this show to really help communicate what this is all about to highly sensitive copywriters and copywriters that maybe aren’t as highly sensitive as well.

Heather: Fantastic! I love that so much. Did your husband listen to the interview that I did with Ali Brown? Did that help?

Kira: It did help. I feel like this is already a couple of months ago, I feel like it’s something that maybe we need to revisit every once in awhile just to be like okay, remember why - this is why I’m doing this this way? So it doesn’t fade away. And I think a great place to start is with your story - just, how you discovered that you’re a highly sensitive person and entrepreneur?

Heather: Sure! Absolutely. I’m so happy to share. Well, I would say first that I’m in my 14th year of being self-employed and in the first half of my self-employment career,