In the sixth episode of The Copywriter Club Podcast, Kira and Rob talk with Luke Trayser, Senior Copywriter at midwestern advertising agency Ivor Andrew. Luke shares his thoughts about writing on Medium, using humor in his copy, and what copywriters might expect to earn while working at an agency. Listen to the episode, then check out Luke's writing advice on Medium. Click the play button below, or scroll down for a full transcript.

The people and stuff we mentioned on the show:

Ivor Andrew

Luke’s Articles on Medium

Simple Truth

How to be a Copywriter

A place to interact with other copywriters

HyperInk

Creativity Inc. by Ed Catmull

Ogilvy on Advertising

Scientific Advertising by Claude Hopkins

Luke’s Twitter

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

Intro: Content (for now)

Outro: Gravity

Full Transcript:

KH: What if you could hang out with really talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Rob and I try to do every week at The Copywriter Club Podcast.

RM: You're invited to join the club for episode six as we chat with Luke Trayser, copywriter at Ivor Andrew, about writing for an ad agency, publishing on Medium, ghosting e-books, and his thoughts on how to be a copywriter.

KH: Hey, Rob and Luke. How are you guys doing?

LT: Hey there, Kira. Yeah. I'm doing good.

KH: Good. I think a good place to start, Rob, you originally found Luke when we were thinking of people that would be a great addition to this podcast, and you mentioned Luke, so I want to hear from you. What really stood out to you about him when you found him on the web?

RM: I was looking around for writers to follow on Twitter, and I stumbled across Luke's profile somewhere, I don't remember,