In the 7th episode of The Copywriter Club Podcast, Kira and Rob talk with freelance copywriter Jessica Mehring about her experience leaving Hewlett-Packard for the world of freelance. Jessica also shares her experience niching down her business and writing the book on white papers—as well as the effect that book had on her business. Be sure to listen to the end when Jessica talks about the difference between content and copy.

Click the play button below, or scroll down for a full transcript.

The people and stuff we mentioned on the show:

Jessica’s book on White Papers

Jessica’s Copyhackers Post

The Content Lab

Content Chemistry

ConvertKit

The Ry Schwartz Episode

Fascination Advantage

Fascinate by Sally Hogshead

Content Lab Twitter

Horizon Peak Twitter

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

Intro: Content (for now)

Outro: Gravity

BONUS: Jessica has created a free 4-part email course on how to build a copywriter portfolio that impresses prospective clients. Register here to get the first lesson right away.

Full Transcript:

RM: So what if you could hang out with really talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work. That’s what Kira and I try to do every week on The Copywriter Club podcast.

KH: You’re invited to join the club for episode seven as we chat with freelance copywriter Jessica Mehring about writing for technology companies, moving from a full-time position to freelance, building a course and the power of choosing a niche.

RM: Kira, Jessica, how’s it going?

JM: Great! I’m so happy to be here with you guys.

KH: I’m happy too.

RM: Yeah, we’re stoked. This is going to be, I think, a fun conversation.

JM: Absolutely.

KH: I feel like it could be a beast of a conversation.