Agora Financial Copy Chief (and copywriter) Joe Schriefer is our guest for the 70th episode of The Copywriter Club Podcast. Kira and Rob ask him all about what it’s like to work for Agora, how he landed his job there, how Agora’s writers are paid and a lot more. Specifically we cover:

•  how he “lucked” into a job he didn’t want with Agora

•  the best advice anyone ever gave him at Agora (and why he became a copywriter)

•  his process for finding ideas for promotions

•  how he knows when an idea is “big enough” to go with

•  how much time he spends researching versus writing

•  why he doesn’t ask his customers for ideas for his copy

•  his 7 step-by-step system for creating a brilliant sales letter

•  the most important question a copywriter should ask (but they never do)

•  how Agora Financial compensates their copywriters (they can make millions)

•  the three things he looks for when he hires a writer to work for Agora

•  how often Agora’s best copywriters write a successful package—it’s less than 50%

•  what his team does when a promotion underperforms

•  how quickly Agora is growing and why Joe needs more copywriters

There’s a lot of solid advice in this one. Do. Not. Miss. It. Click the play button below, or scroll down for a full transcript.

 

The people and stuff we mentioned on the show:

Sponsor: The Copywriter Club IRL

Agora Financial

Name Bank

Bill Bonner

Addison Wiggin

Byron King

Wayne Gretzky

Block Chain

Win Bigly by Scott Adams

Top Gun

Joe’s email: [email protected]

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

Intro: Content (for now)

Outro: Gravity

 

Full Transcript:

Rob: Hey everybody. Before we get into today’s podcast, we just want to tell you about our event that’s being held in New York City on February 15th and 16th, and we want to make sure that you have the opportunity to join us for this awesome, fun party. Kira,