Our guest for the 88th episode of The Copywriter Club Podcast is Facebook Ads Expert Rick Mulready. Kira and Rob sat down with Rick to ask him about his story and how he became the go-to-guy for everything related to Facebook marketing. Here are a few of the things they talked about:

•  the mistake he made when he started his business that held him back

•  how he structures his days to get more done

•  how he’s grown his team to handle the parts of the business he can’t handle

•  the programs and products he’s built to sustain his business

•  the Insta-story opportunity that’s open for the taking

•  how to get started with Facebook (the first step will sound familiar)

•  the kinds of ads that are working today

•  what you can do with FB ads to increase engagement and make connections

•  the images you should be using in your Facebook ads

•  how we can use FB ads to market our own (copywriting) businesses and stand out

•  what has changed with launches and how Rick is thinking differently about them

•  how you can get started with FB ads even if you have no experience

•  where you should do Facebook Lives (on the page or in a group)

•  how Rick connects with authority figures (and how we can do the same thing)

There’s a ton of great information here for anyone who wants to start advertising on Facebook as well as for any copywriter who works with clients who use Facebook to promote their products and services. You won’t want to miss it. To hear the entire interview, click the play button below, or for a full transcript, scroll down.

The people and stuff we mentioned on the show:

RickMulready.com

The Art of Paid Traffic

The FB Ads Diagnosis Check List (mention troubleshoot)

Ashlyn Carter

Amy Porterfield

Chanti Zak

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

Intro: Content (for now)

Outro: Gravity

Full Transcript:

Kira:What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Rob and I do every week at The Copywriter Club Podcast.

Rob:You’re invited to join the club for episode 88, as we chat with paid traffic expert Rick Mulready, about Facebook advertising and what copywriters need to learn about making it work; how he’s built his own business empire; what’s working and what’s not working in launches today; and the importance of teaming up with the right people to move your business forward.

Kira:Welcome, Rick.

Rob: Hey, Rick!

Rick:I am so honored to be here; thanks for having me on!

Rob:We’re excited.

Kira:Yeah!

Rick:You guys just said ‘episode number 88’; is that what you guys said?

Rob:Yeah.

Kira: Yeah!Laughs.

Rob:88. Can you believe it?

Rick: Laughs. No! I was like, I feel like you guys just started this, like it’s...I mean, I know it’s been going amazingly well, but are you doing like four a day or something like that?

Rob:Laughs.

Kira:Laughs. We’re pulling one everyday; yeah...

Rick:Laughs. Congratulations! Amazing.

Kira: Yeah! Thank you! And I know, Rick, we’ve worked together in the past, and we’ve talking about bringing you on the show for a while, so now it’s finally happening, and a good place to start is with your story, especially for people who aren’t familiar with you yet. How did you end up running your empire?

Rick:Laughs. You use that word; I just laugh at that word.

Kira:It’s an awful word! Laughs.

Rick:And just for everybody listening, before we got going here, Kira said, ‘Is there anything that you don’t want to talk about,’ and I said, ‘Nah, I’m an open book,’ and the thing of it is, is Kira knows a lotabout me, because we’ve worked together with writing copy. And so I said that, and I’m like, ‘Ooh, wait; Kira knows a lotabout me’, and I’m saying nothing’s off the table here.

So yeah. It’s been a very cool journey.