The Copywriter Club Podcast

TCC Podcast 9: Money, Rates and Coming Out of Nowhere with Tarzan Kay


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In the ninth episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter Tarzan Kay about her very unique name, how she seemingly came from nowhere and now is everywhere, money and rates, how she handles email and so much more. And before anyone leaves a comment or emails in anger, yes, Rob knows it’s "Cloud City" not "Sky City." But under the hot lights of our sophisticated sound studio, he simply misspoke. Sorry about that Star Wars fans.
Click the play button below, or scroll down for a full transcript.
The people and stuff we mentioned on the show:
Tarzan’s Website
Copyhacker’s Email Challenge
Kate Northrup Money a Love Story
Barbra Staney - Overcoming Underearning
Money Boot Camp
Copyhackers
Tarzan's end of year blog post
Danielle LaPorte
Teamwork
Asana
Copyhackers for Hire
Rob’s How to Set Up Your Home Office Article
Tarzan’s Newsletter (bottom of the page)
B-School
Amy Porterfield
Product Launch Formula
Sales Page Swipe File
Kira’s website
Rob’s website
The Copywriter Club Facebook Group
Intro: Content (for now)
Outro: Gravity
Full Transcript:
RM: What if you could hang out with seriously talented copywriters and other experts; ask them about their successes and failures, their work processes and their habits; then steal an idea or two to inspire your own work? That’s what Kira and I try to do every week on The Copywriter Club Podcast.
KH: You’re invited to join the club for episode nine as we chat with freelance copywriter, Tarzan Kay about her very unique name, money issues, going pro, and how she completely dominated Rob in the Copy Hackers’ email challenge.
RM: Hey Kira and Tarzan.
KH: Hello.
TK: Hey guys. I like that intro.
RM: We try to change it up a little bit. Tarzan, to start out, I think we have to ask about your name. You have the most unique name of any writer that I’ve talked to. Will you tell us the story about how you’re descended from the Greystoke family on one side and the administrators of Cloud City on the other side?
TK: Yes. It happened in two separate times of my life. About five years ago I was about to publish a book and my old name, which I’m going to leave in the mystery, my old name someone had it and someone was very successful at promoting these Christian family planners, and so not my brand, and I didn’t want the competition on Google. In any case, I was ready for a new name. I thought my old name was too soft. I wanted something more powerful. Then K is in my family name so Kay, I just went with that. Tarzan, it just was the name that came to me and I didn’t understand it at the time but I knew it was my name so I changed it. Over the last few years it’s been really interesting to understand it backwards. I didn’t understand it at the time but now when I show up in a room I have to show up really powerfully and that includes on the internet, on my blog, in my newsletters, everywhere I go. You can’t not walk into a room and say, “I’m Tarzan,” and hang your head down, and think that no one’s going to ... people are going to just accept that, because they won’t.
RM: Do you ever walk into a room and do the whole [makes Tarzan yell] kind of a thing?
TK: No. Initially I was really wanting to distance myself from the Tarzan that everybody knows and now I make jokes about it. My husband’s name is Jay so you can imagine how many jokes we get about Tarzan and Jay. I just laugh about it and now I don’t make it a thing anymore. I just, “Hey, I’m Tarzan and I’d like to buy these groceries,” or whatever. I guess you don’t introduce yourself at the grocery store but you see what I’m saying. I just blow past it and go on to the next thing, but I have to embody Tarzan. Initially I had contractors that I worked with and they would hire me to work with their clients and they’d be like, “Oh, I can’t call you Tarzan to my clients. It’s not gonna look professional. I’m just gonna continue referring to you by your old name,
...more
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The Copywriter Club PodcastBy Rob Marsh

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