Email expert and sometime copywriter, Val Geisler, is our guest for the 94th episode of The Copywriter Club Podcast. In this episode, we go deep on the ins and outs of emails—especially on-boarding sequences which can make a huge difference to your client acquisition processes (and the one you create for your clients). We cover:

•  how Val went from stage manager to copywriter and email marketing genius

•  what she did to learn business skills then start her own business

•  how managing stage productions has made her a better writer

•  Val’s processes for designing and mapping email sequences

•  why she added strategy to the services she provides (in addition to copy)

•  Val’s secret for getting clients (that we’ve mentioned on the podcast before)

•  the backdoor Val uses to get results from her clients

•  the writing and testing tools Val uses as an email copywriter

•  how she presents then delivers final copy to her clients

•  how she sets up projects and charges for them

•  her advice on welcome sequences to onboard new customers

•  the mistakes everyone makes with their email marketing

•  her favorite tips for working with VAs

•  the new book she is writing about her experience as a woman in the tech industry

•  how marketing is like a dinner party

•  how to get her regular email tear-downs

Val also shared how you can get her regular email tear-downs if you want to keep learning about email marketing. To get this excellent episode in your earbuds, click the play button below, or scroll down for a full transcript. It’s also available on iTunes, Stitcher and your favorite podcast app.

 

The people and stuff we mentioned on the show:

Lululemon

LucidChart

Litmus

Intercom

ActiveCampaign

Drip

Drift

Airstory

ValGeisler.com

@lovevalgeisler

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

Intro: Content (for now)

Outro: Gravity

 

Full Transcript:

Kira:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes, and their habits, then steal an idea or two to inspire your own work? That’s what Rob and I do every week at The Copywriter Club Podcast.

Rob:   You’re invited to join the club for episode 94 as we chat with copywriter and email strategist Val Geisler about email copywriting strategy and what it takes to convert casual visitors into happy customers, writing a book, and how thinking about your marketing is a lot like hosting a dinner party.

Kira:   Welcome, Val.

Rob:   Hey, Val.

Val:    Hey, guys. Thanks for having me. Episode 94, that’s so huge.

Kira:   It’s exciting. I realized before you jumped on here that you are the only guest we’ve had on this podcast that I have also interviewed on my previous podcast from a previous lifetime, the Bridal Rebellion Podcast in 2015. I was lucky enough to interview you about your wedding, and planning, and systems, so I feel like this is just coming full circle.

Val:    Wow. Yeah. That’s like a blast from the past. It just kind of proves my theory that the journey you go on in your career is one that’s pretty unpredictable, and that if you would have told me in 2015 that I would be sitting here talking to you about copywriting and email marketing, I probably would have laughed at you, but here we are. I didn’t have this plan, but this is where the life has taken me as I’ve let plans unfold.

Kira:   All right, so let’s start with your story. You didn’t expect to end up as a copywriter, so how did you end up as a copywriter?

Val:    Sure. Well, I have a degree in theater, so I went to school for theater production. I was a stage manager and worked in theater for several years. Stage managers are the people behind the scenes who make everything happen. They tell everybody where to be and what they should be wearing, and props to be carrying, and when the lights go on, and all those things.