Jenn Prochaska is our guest on the 307th episode of The Copywriter Club Podcast. Jenn is a copywriter who specializes in message strategy and websites. This episode is truly an inspiring journey as we hear how Jenn has navigated her way through addiction, motherhood, and scaling a thriving business. This episode will leave you with wisdom, practical business advice, and even a email marketing strategy…

Here’s how the episode goes:

Jenn’s 25 year background in sales and marketing and why she went from LA back to Cleveland.

The journey to getting sober and realizing the “cushy” job didn’t bring happiness.

Going back to school to get a Masters in creative writing and rediscovering old passions.

Making big changes in adulthood and investing in yourself.

Working for agencies, being a lead copywriter, and diving into freelance copywriting.

How tires helped her learn about educating an audience, urging them to care, and how to incorporate benefits.

Why is addiction misunderstood?

Doing better vs. doing different – is there a difference?

Jenn’s systems and processes to make hard decisions and being a successful integrator.

Being a good parent vs being a good business owner?

The aha advice Jenn got from Rob about writing expectations.

Getting permission to shut Shirley up (who the heck is Shirley?)

Mapping out workflows and finding holes in your process.

How Jenn created her unique framework and niched her business.

How Jenn’s support, community, and mentors have helped silence her limiting beliefs and strengthened her mindset.

Jenn’s morning routine as a parent and business owner.

Communication and boundaries – and how it helps Jenn become a better entrepreneur.

The power of the Think Tank community.

Jenn’s FORTY-week drip sequence? How did she do it?

Tune into the episode by hitting play or reading the transcript below.

The people and stuff we mentioned on the show:

The Copywriter Think Tank

Kira’s website

Rob’s website

Jenn's website

The Copywriter Club Facebook Group

The Copywriter Underground

Free month of Brain.FM

Episode 82

Episode 270

Episode 301

Erin's website

Juliet's website

 

Full Transcript:

Rob Marsh:  Life is messy. Sometimes life is really messy. And it can take a while, sometimes even years or decades to figure things out. And as we've interviewed copywriters on this podcast, many of them have described long winding, sometimes really messy pathways that they followed to get to where they are today.

Today's guest on the Copywriter Club podcast has a path like that. Jenn Prochaska shared how she went from LA's music scene to a somewhat more sedate and fulfilling role as a mom copywriter and brand strategist, and how it took more than a decade to figure it all out. We talked about a lot of things in this episode. Everything from addiction to creating and scaling a business that fits the life you want to mindset and a lot more. We think you're going to like it.

You're also going to hear a lot of voices in this episode. That's because Kira interviewed Jenn while I was on vacation. And invited copywriter, Erin Pennings, to join her to ask questions. So, you're going to hear Erin, you're going to hear Kira. And now as we're recording a few additional comments to go along with this interview, Kira's on vacation and I've invited copywriter, Juliet Peay, to join me to share her thoughts. Juliet, thanks for your help. Welcome to the podcast.

Juliet Peay:  Thank you so much for having me. I'm glad to jump in and hope Kira is having a blast. She deserves it.

Rob Marsh:  Yeah. She definitely deserves it. I mean, we should all take more vacation, I think. So, this is fun. Before we get to our interview with Jenn, we just want to make you aware of a new copywriting business training available from the Copywriter Club and Jamie Jensen.