Tech for Non-Techies

The Design Thinking market is predicted to grow 5x more than the US economy in 2024. This is because C Suite decision makers are choosing to buy design thinking and innovation services.

Listen to this episode to learn how to make the most of this trend for your careeer, whether you're a corporate leader, a start-up founder, a strategic advisor or an investor.

In this episode, you will learn:

• Why the Design Thinking market is growing
• Who the key Design Thinking market participants are (clue: it's not just designers)
• Why leaders are hiring more designers and innovation agencies
• Three steps to make the popularity of Design Thinking work for you

This is part 3 of the 2024 tech predictions mini-series.

Join our January program & have your best year yet:

Resources mentioned in this episode:

Market Research Guru: Design Thinking industry research report

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• Reach senior leadership positions in Big Tech firms
• Lead digital transformation in established businesses
• Create tech businesses as non-technical founders
• Pivot into careers in venture capital

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

Digital transformation and AI are going to continue being a top priority for most CEOs this year. But, 70% of these expensive projects fail to meet their goals, according to McKinsey.

Listen to this episode to learn what will continue hampering digital transformation efforts in 2024, and what you can do to succeed instead, both as a company and as an individual.

Listen to this episode to learn:

• Two main reasons why most digital transformations fail
• How to design your own curriculum to succeed as a Digital Leader
• Three steps to demystify tech for you or your organisation

This is part 2 of the 2024 tech predictions mini-series.

Join our January program & have your best year yet:

Resources mentioned in this episode:

McKinsey: Eight CEO Priorities for 2024

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• Reach senior leadership positions in Big Tech firms
• Lead digital transformation in established businesses
• Create tech businesses as non-technical founders
• Pivot into careers in venture capital

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

We are still at the beginning of the AI revolution, but in 2024 some of the world's oldest and richest industries are going to get disrupted by it.

Listen to this episode to learn:

• The difference between Generative AI vs Large Language Models
• Why generative AI could get you sued
• Which industries generative AI and LLMs will disrupt in 2024 and why
• How to prepare for the LLM revolution in 2024 if you're an innovator, corporate leader or investor

This is part 1 of the 2024 tech predictions mini-series.

Join our January program & have your best year yet:

Resources mentioned in this episode:

Algolia: Large language models (LLMs) vs generative AI: what's the difference?

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• Reach senior leadership positions in Big Tech firms
• Lead digital transformation in established businesses
• Create tech businesses as non-technical founders
• Pivot into careers in venture capital

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

In this episode, you will get four suggestions for shows about Big Tech, AI, billionaire founders and white collar criminals.

Sophia Matveeva's top entertainment suggestions that will teach you:

• How Facebook was created
• What happens to founding teams when companies get successful
• How to convince powerful investors to fund you when you have nothing
• How social media companies work from the inside
• What happens when a robot develops consciousness

Join our January program & get Early Bird pricing:

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• Reach senior leadership positions in Big Tech firms
• Lead digital transformation in established businesses
• Create tech businesses as non-technical founders
• Pivot into careers in venture capital

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

Design methodologies help businesses make more money and build products users love.

Learn how this works from industrial designer and YouTube star John Mauriello.

In this episode you will learn:

• What industrial design is
• Why design thinking helps companies succeed
• What a user interview should be like (and why founders are really bad at them)
• Why technical founders tend to ignore the user of their product (to their detriment)
• Why digital designers are nicer people than industrial designers

Check out Design Theory, John Mauriello's popular YouTube channel.

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Join our January program & get Early Bird pricing:

---

• Reach senior leadership positions in Big Tech firms
• Lead digital transformation in established businesses
• Create tech businesses as non-technical founders
• Pivot into careers in venture capital

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

The app economy is projected to grow 4x faster than the US economy. This means opportunities for innovators, investors and the professional services that support the app ecosystem.

Listen to this episode to learn the fundamental differences between the Apple App Store and the Android ecosystems, so you can capture this multi-billion dollar opportunity.

You will learn:

• Why privacy is a feature on Apple, but not on Android
• How apps make money on Apple vs on Android
• The core tech differences between Apple and Android ecosystems and how that impacts business models
• How to decide where to release your app

Join our January program & get Early Bird pricing:

---

• Reach senior leadership positions in Big Tech firms
• Lead digital transformation in established businesses
• Create tech businesses as non-technical founders
• Pivot into careers in venture capital

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

"A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem" - Don Norman.

Don Norman was Apple's first user experience architect and is revered for his expertise in design, usability engineering, and cognitive science.

Listen to this episode to learn the most important lessons from his best known book: Design of Everyday Things.

You will learn:

• How to use the 5 why process to understand what the problem really is
• Why human error doesn't really exist
• Why marketing and product development can be warring factions

Join our January workshop & get Early Bird pricing:

---

• Reach senior leadership positions in Big Tech firms
• Lead digital transformation in established businesses
• Create tech businesses as non-technical founders
• Pivot into careers in venture capital

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

Here are Sophia Matveeva's top four podcast picks to help you learn how tech is changing business and the economy. This is a selection of the most jargon-free shows, where the hosts don't assume you've worked at AWS for a decade.

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• Reach senior leadership positions in Big Tech firms
• Lead digital transformation in established businesses
• Create tech businesses as non-technical founders
• Pivot into careers in venture capital

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

Before the advent of the iPhone, Logitech was a boring but successful company, making $2 billion per year. They made functional but ugly computer mice at affordable prices.

But when the world moved from PC to mobile, its revenues tanked and its future looked bleak.

The board knew they had to make a radical change, and hired Bracken Darrell as its CEO.

Darrell changed the entire ethos of the company from an engineering led firm to a design led firm.

Darrell was Logitech CEO for 10 years. Under his leadership, Logitech expanded into more than 20 new product categories, more than doubled revenue, and achieved a 10x increase in market capitalization.

Listen to this episode to learn:

• What Bracken Darrell did to turn around Logitech's fortunes
• Where he cut spending and where he increased it
• Which key hire helped him turn Logitech around
• How design thinking changed the entire company from the inside

Join our January workshop & get Early Bird pricing:

Resources mentioned in this episode:

• The Storied Future podcast: The CEO who's designing the future
• Fast Company: Logitech Quadrupled Its Profits–With One Big Design Idea
• CRM.org: How Logitech Designed a New Future for Themselves

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• Reach senior leadership positions in Big Tech firms
• Lead digital transformation in established businesses
• Create tech businesses as non-technical founders
• Pivot into careers in venture capital

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

A top MBA can be the best investment you make in your career. BUT most business schools haven't adapted to the Digital Age, despite pressure from employers & students.

Listen to this episode if you have an MBA, are considering one, or work at a business school.

You will learn:

• What's missing in most business school curricula
• Why transitioning into tech isn't easy after an MBA
• What tech employers value more than a top tier MBA
• What some business schools are already doing to adapt to the Digital Age

Get the masterclass:

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• Reach senior leadership positions in Big Tech firms
• Lead digital transformation in established businesses
• Create tech businesses as non-technical founders
• Pivot into careers in venture capital

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.