Tech for Non-Techies

Is online tracking invasive? Or do cookies make our experience of the internet better?

To answer this question, you need to understand how online tracking works and who makes money from it.

In this episode, you'll learn from Keith Petri, CEO & Founder of Lockr, which helps consumers manage their data online.

You will learn:

• What tracking cookies are
• The difference between first party, third party and zero party data
• Why you have so much more spam in your inbox today (and why it will get worse)
• Whether recent privacy regulation like GDPR really changed anything for consumers & businesses
• How Apple is using privacy issues to make money and change its business model

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• Reach senior leadership positions in Big Tech firms
• Lead digital transformation in established businesses
• Create tech businesses as non-technical founders
• Pivot into careers in venture capital

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

How is generative AI different from standard AI? How can you tell lasting innovation from the hype?

Listen to this episode to find out. You will learn from Jamie Cattell, Global Managing Partner, Enterprise Strategy at IBM Consulting. Before joining IMB, Jamie was a partner at McKinsey where he led McKinsey Digital.

If you work in a corporate, sell to corporates or invest in public equities, this episode is for you.

Listen to learn:

• The framework to differentiate between tech hype and lasting change
• Why smaller companies are more likely to be tech disruptors
• Which bank has made the largest AI investments and what it means for them
• What business leaders need to learn about AI to be effective

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• Reach senior leadership positions in Big Tech firms
• Lead digital transformation in established businesses
• Create tech businesses as non-technical founders
• Pivot into careers in venture capital

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

"You can design your work life as an employee or a business owner. Design thinking is for people like you, whether you receive the paycheck or sign the paycheck," Bill Burnett, Stanford School of Design.

In this episode you will learn how to use Design Thinking to make decisions and move towards your goals.

Listen to learn:

• How Sophia used prototyping to decide whether to move to New York City from London
• How corporates use Design Thinking to decide whether to acquire start-ups
• How Design Thinking can help you test a career transition

This program is free for Tech for Non-Techies members. To join our membership and get access to all of our courses and monthly sessions, sign up here.

Watch the Design Thinking Masterclass on YouTube. It will be available until midnight EDT on 20 August 2023.

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• Reach senior leadership positions in Big Tech firms
• Lead digital transformation in established businesses
• Create tech businesses as non-technical founders
• Pivot into careers in venture capital

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

When should you innovate and when should you honour tradition? The luxury industry answers this question all the time.

Luxury businesses like Louis Vuitton have been around since the 1800s, but have found a way to thrive in the Digital Age. In this episode, you will learn how they've done it so you can apply their lessons to yourself.

You will learn:

• Two key questions to ask to weigh up when to innovate
• How Burberry quadrupled its share price with digital transformation
• Which industry keeps growing despite recession fears

Resources mentioned in this episode

1. Innovate but How? The Pragmatist's Guide to Growth
2. Luxury Goods Global Market forecast

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• Reach senior leadership positions in Big Tech firms
• Lead digital transformation in established businesses
• Create tech businesses as non-technical founders
• Pivot into careers in venture capital

---

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

Avinash Godkhindi went from banking to leading Zaggle, a fintech company, towards an IPO.

This episode is perfect for founders, fintech investors and business leaders who want to transition into tech.

In this episode you will learn:

• What business leaders need to know about tech to thrive in fintech
• How the recent drop in tech start-up valuations changed what investors look for
• Whether success lies in working in your strengths or improving in your weaknesses

Join How to Become a Smart Start-Up Advisor on 9 August. You will learn:

• How to choose promising start-ups to advise
• How to get picked for Advisory Board roles
• How to be a good Advisor
• How to use the Advisor position to further your career

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We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

Smart dedicated professionals are great at creating value. This episode will help you capture it.

Digital transformation and innovation projects are very likely to balloon beyond their original scope, leaving those leading them with more work, but the same compensation.

This is why, this episode is especially useful for digital transformation and innovation leaders.

In this episode you will learn:

• The typical mistake professionals make when asking for a pay rise
• How to show the value your work has created
• How to make sure that the value you've created matters to your boss

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We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

To have a successful business career today, you need to be data literate. This doesn't mean learning to code.

Thank God!

In this episode, you will hear from JeAnna Abbott, Professor of Artificial Intelligence, Data Science and Analytics at Texas A&M Mays College of Business.

In this episode you will learn:

• What data science is
• How a baseball team used data science to grow revenues
• What synthetic data is and why some people love it, while others hate it
• How this professor uses ChatGPT and her advice for MBAs
• What skills business leaders need in the digital age
• The discussion about how AI is used in healthcare today, with Dr Marilyn Sandor (guest on episode 146: From Dentist to Tech Founder)

Professor Abbott is an executive coaching client at Tech for Non-Techies.

Prof Abbott began her career as a Law professor at the University of Houston, where she still teaches. She transitioned career into the digital space, after completing an advanced degree on data science and analytics.

This makes Prof Abbott one of the world's most educated experts on how AI can and should be regulated. She holds degrees from the University of Houston, Texas A&M University, University of Chicago, Wharton, and Harvard University.

To join the Digital Leadership Executive Coaching program, apply here.

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We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

Technology has disrupted power dynamics, and led otherwise smart and rational people to suspend disbelief, lose control and destroy value.

To have a truly successful career, you need to understand power dynamics: when to hold on to control and when to cede it.

In this episode, you will hear:

• How power dynamics affect equity splits for non-technical founders
• What happened when a traditional corporate ceded too much control to agile consultants
• The power balance investors must strike to become Smart Money

Come to Sophia Matveeva's next FREE class:

Power in the Digital Age, 12 July 2023

You will learn

1. How tech changed power dynamics in business
2. What it takes to become & stay powerful in the Digital Age
3. Examples of how people have used these dynamics to succeed
4. What one key step to take towards a powerful career

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We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

Listen to this Office Hours session with Sophia Matveeva MBA. Questions covered in this episode:

• Should I do an MBA or a Computer Science degree?
• What's the difference between Product Management roles in deep tech vs standard businesses?
• What tech trends are the ones to watch right now?
• How do you transition into tech after 18 years in the automotive industry?

Come to Sophia Matveeva's next FREE class:

Power in the Digital Age, 12 July 2023

You will learn

1. How tech changed power dynamics in business
2. What it takes to become & stay powerful in the Digital Age
3. Examples of how people have used these dynamics to succeed
4. What one key step to take towards a powerful career

---

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

Tech and advertising are intertwined: ads is where Big Tech makes most of its money. Learn about the biggest trends in tech from the Cannes Lions Festival of Creativity.

You'll hear about developments and trends at Twitter, Meta and TikTok, as well as see what overhyped tech is behind us and what is yet to come.

In this episode you will learn:

• Where consumer trends start now and how to spot them
• Which types of AI advertisers, media and brands are most excited about
• Which tech player is shrinking and which one is growing
• Why the ad industry is the world's most tech savvy

To learn about how AI is used in consumer trend forecasting, check out Riviter (full disclosure: Sophia Matveeva is on the Advisory Board).

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Come to Sophia Matveeva's next FREE class:

Power in the Digital Age, 28 June 2023

You will learn

1. How tech changed power dynamics in business
2. What it takes to become & stay powerful in the Digital Age
3. Examples of how people have used these dynamics to succeed
4. What one key step to take towards a powerful career

---

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.